Tag: I Love You Beth Cooper

Brüno earns his umlaut

On Friday I wrote the following:

There’s obviously general agreement about the numbers, but I wouldn’t be surprised if this one proved the prognosticators wrong either by making a lot less or a lot more money than expected.

Well, the only person proved wrongish was me. The only surprise was that that there appear to be absolutely no surprises as Sacha Baron Cohen and director Larry Charles’s “Brüno” is projected to have made $30.4 million to top the weekend — just slightly exceeding the pre-opening estimates. The slightly bad news for Universal is that the film had a rather large drop off in its second day at the box office. Variety calculates it at 39%, Nikki Finke says 37%. (I can’t check who is right because Variety isn’t giving a complete breakdown of the daily performance, and may be working with slightly different numbers than Ms. Finke. I also suck at math.) In any case, it does show an increase over the “Borat” numbers. Also, this kind of film is a bit cheaper to make than some others, possible lawsuits notwithstanding.

Christian Bale, Public EnemiesNo big surprises further down the rankings either, with “Ice Age: Dawn of the Dinosaurs” breaking the $100 million mark with $28.5 million in its second “frame.” That’s an ice-cool $120.6 million so far for the family flick. If I may copy the Variety house style, “Transformers: Revenge of the Fallen” made an automatic $24 million for a Gigantor-sized $339 domestic total, with THR/Reuters proclaiming it “easily the biggest movie of the year.” (Well, I’m still hoping for a surprise.) and “Public Enemies” knocked over the public to the tune of $14.1 million. Nikki Finke is reporting that competing studios are talking down the star-driven gangster movie’s chances of hitting the $100 million mark.

Critics and the public were, for a change, speaking with one voice and gave a box office D-grade to the week’s second wide release, the high school comedy, “I Love You, Beth Cooper.” The adaptation of a novel by original author Larry Doyle and director Chris Columbus matched its dismal critical performance with a seventh place showing, netting a paltry $5 million despite being in 1,858 theaters.

Will “Brüno” stimulate hot moviegoer-on-box office action? (Updated)

Okay, so a lot of things have changed in this country with regards to attitudes towards gays, but just how will America deal with the envelope-pushing antics of Sacha Baron Cohen’s latest creation? “Brüno” has already offended a few in the gay community, but is also certain to be utterly avoided by America’s sadly larger homophobic community. As far as I’m concerned, just how this obviously risky material will fare is anyone’s guess, since from all accounts “Brüno” is no cuddly “Will and Grace” or “The Birdcage” and really puts its confrontational money where it’s transgressive mouth is, however comically presented. It’s R-rating has been deemed by Roger Ebert and many others as “very, very hard.”

Reviews are positive, more or less, but critics are somewhat divided. Ebert liked it a lot. Owen Glieberman awarded it a fairly rare A-. Anthony Lane of The New Yorker, however, was less amused and trotted out a variation of the “queerface” meme some were concerned with a few weeks back. On the other hand, as I’ve discussed at my other blog home in another context, Lane’s statements are often, to be extremely easy on him, ill-informed. Joe Morgenstern, on the other hand, makes his point simply enough: he doesn’t think it’s funny, just kind of gross.

Hollywood Reporter box office prognosticator Carl DiOrio is fairly high on the film regardless, calling about $30 million or more for the Larry Charles directed stunt comedy. Pamela McClintock, his opposite number at Variety is saying it should debut in vicinity of Baron Cohen’s prior out of the box hit, “Borat,” at somewhere near $28.5 million. Apparently, the logic here is that Cohen’s now far greater fame will be canceled out by subject matter/content that some audience members who liked the earlier film may just want to avoid this time around. There’s obviously general agreement about the numbers, but I wouldn’t be surprised if this one proved the prognosticators wrong either by making a lot less or a lot more money than expected.

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