Quite possibly, if three weeks constitutes “forever.” The final installment of the CGI animation series was considered a fairly major disappointment in its first week, earning a relatively anemic amount just under $71 million, tens of millions less than prior entries. However, “Shrek Forever After” has shown decent staying power, indicating that the relatively strong reviews this time around might be reflective of something that actually matters to audiences. If we are to believe jolly Carl DiOrio, it is once again the probable box office champion. Indeed, DiOrio expects the grosses to be between $25 and $30 million, which could easily double almost all of the four, count ’em, four major new releases coming out this week, assuming his lowish guesses for the other films are right.
To a lesser extent, the second week of the widely hated “Sex and the City 2” is also a contender for third place according to DiOrio — in his video, he doesn’t mention it in writing — but the Numbers see things quite a bit differently. I’d personally expect a bigger than average drop-off from it’s unimpressive debut simply because I get the feeling that hardly anyone liked it much, perhaps not even the franchise’s biggest fans.
