Yes, the holiday weekend is barely half-way over and tonight’s Golden Globes could alter things slightly. Nevertheless, the Box Office Mojo’s weekend estimates are out and, don’t even bother to wait for it, Fox’s “Avatar” was once again the box office leader with a solid $41.3 million estimated take and a still very low drop of only 17.9% on its fifth go-round. Domestically, “Avatar” is already the #3 all-time moneymaker with a total of $491,767,000. Worldwide it has defeated, “The Return of the King” and is now #2 at just over $1.6 billion, just a couple billion shy of another movie you might have an opinion about, “Titanic.” James Cameron might have to buy an additional Malibu estate for his self-esteem to live in.
Just to keep us from falling completely asleep, however, there were some new members of the top 3 this week. The post apocalyptic actioner with a spiritual tint, Warner Brothers’ “The Book of Eli,” performed as per the expectations I described last time and has a current weekend estimate of roughly $31.6 million. That will definitely be happy news not only for star Denzel Washington but for directors Allen and Albert Hughes, whose last film, “From Hell” was not a box office success despite the presence of another big star, Johnny Depp. (Indeed, one of that film’s producers left the film business and has gone on to become one of the most powerful and annoying members of the left hand side of blogosphere, but that’s a story for another time and place.)
As for the #3 spot…it’s not really a weekend if I don’t make an completely wrong predictive comment — when will I learn to keep my trap shut? Anyhow, the marketing strategy turning a critically dissed piece of Oscar bait into a film aimed at female tweens and teenagers has paid off with a very decent estimated third place showing of just over $17 million for “The Lovely Bones” and Paramount/Dreamworks. The film has been out in limited release for several weeks, but went into over 2,500 theaters and apparently the timing was correct.
A brand new wide release, “The Spy Next Door,” a frankly lame looking vehicle for Jackie Chan, did fairly unimpressive business for a wide release film on its opening weekend despite . It came in the #6 spot with an estimated $9.7 million for Lionsgate, which might be enough if the film’s budget is low enough. In other “cudda been worse” news, it’s 0% on the Tomatometer on Friday has blossomed to 9% with four critics failing to dislike it.
Finally, the vampire role-reversal flick a la Monty Python’s “Bicycle Repairman” sketch, “Daybreakers,” which did rather well last week, suffered a huge 67% drop in its second time out, going from a $15 million last week to about $5 million this week. And, because I’m a nice guy, I’ll keep the word on “Youth in Revolt” to myself.