Just as was predicted by nearly everyone as the weekend began, Will Ferrell — with a little help from a few other A and A- listers and broad critical agreement that the movie is no classic but is, in fact, funny — is back on top of the nation’s box office with a very healthy estimated take of $35.6 million for “The Other Guys.” That number from Box Office Mojo is exactly .6 north of the higher end of what was predicted previously by most prognosticators. It’s also a healthy chunk of what Nikki Finke says was a $90 million budget for the very broad action-comedy directed by Ferrell cohort Adam McKay. Ferrell and company also seem to be doing a good job of holding on to their core audience of young males. Considering that Ferrell’s been on top for a while now, you might expect his audience to be aging with him but, as the song says about the young at heart, fairy tales can come true.
Also, as Anthony d’Allesandro reminds us, Sony must be young at heart as well as they seem to having a consistently strong summer. Personally, I’d like to think there’s a bit of Louis B. Mayer mojo still lingering at the company’s Culver City grounds, which belonged to MGM until the mid-eighties. It is important to remember that Ferrell is, however, not a huge draw internationally, probably because a lot of his humor is verbal and plays off quirks of North American culture that might be obscure elsewhere. I mean, what is a Singaporean or Austrian to make of “Stay classy, San Diego!”?
#2 was, of course, “Inception,” which finally left the top spot in week 4 and dropped a modest 32.3% in its fifth weekend. The science fiction caper earned a tidy $18.6 million, which gets it to over $227.7 million so far, or thereabouts and, I’d say, well on its way to the $300 million mark. My skepticism that “Step Up 3D” could exceed earnings over the prior two films in the series was well earned. However, it did sufficiently well for Summit and Disney, hitting the better side of studio projections, Allesandro says, with an estimated $15.5 million. Apparently, given the mixed critical consensus cited, which is practically a rave for this kind of a tween-skiewing film, it doesn’t suck nearly as much as it could have, and that probably helps. Indeed, many of the critics are citing the dance numbers strongly enough to attract my curiosity. (I’m a sucker for a good dance number — emphasis on “good.”)
Moving down the charts, Sony’s “Salt” continued to hold decently at an estimate of $11.1 million. Last weekend’s #2 picture, Paramount/Dreamworks’ “Dinner for Schmucks,” had a rather large drop of over 55% percent in it’s second weekend, dropping three places to the #5 spot. In a funny way, while few are arguing it’s particularly great, this film really seems to be dividing people over the question of whether it’s funny or unfunny, mean or nice. (David Medsker came down on the negative side, I came down on the positive — and I’m usually the tough-guy around here.)
Still, things are looking fairly rosy for Steve Carrel as he seamlessly transitions from television to movie star. His other hit comedy, albeit one only featuring his heavily accented voice, “Despicable Me,” is now at over $209 million and was very inexpensive by CG animation standards with only a $69 million budget. That must be music to the ears of the folks over at Universal, who really needed a hit.
As for limited releases, there’s actually too much interesting stuff happening for me to go into. However, as one might have guessed, Joel Schumacher’s “12” did the worst business of anything. In the critic-driven world of the arthouse, Mr. Schumacher has the cards seriously stacked against and this one was getting some of the worst reviews of his career, which is saying something. As always, you can read a lot more about it and many vastly better received movies over at Indiewire. Also, I had to look hard to find out how “Middle Men” did. Suffice it to say that, while I had mixed feelings about the movie, I think it deserved better and the folks at Paramount have been awfully nice to us on this film, which shouldn’t make a difference in how I root, but I’m human and it kind of does. At least, it beat the crap out of “12.”