Tag: Our Family Wedding

No surprise: “Alice in Wonderland” earns all the mad teaparty crumpets

Alice in Wonderland

There really isn’t that much to add to the news that, as reported by Box Office’s Mojo’s weekly chart, “Alice in Wonderland” suffered only a reasonably modest fall-off of 46.6% from its mega-boffo opening weekend, which meant that the latest from the Disney, Tim Burton, and Johnny Depp marketing triumvirate earned a stellar estimated $62 million this weekend. Anne Thompson and her recently added resident box office guru, Anthony D’Alesandro, report that this is a record for a non-summertime second weekend for a film. It’s certainly not that different from the expectations I discussed on Thursday.

As for the newer releases, it was something of a rout. I  like D’Alessandro’s elegant description:

Four distribs attempted to counterprogram against the Disney title this weekend based on the misguided notion that Alice was strictly family fare.  However, rather than nipping away at Alice’s audience, Alice sliced off theirs.

“This is the quintessential four quadrant movie, playing to adults at one time of day, families at matinees as well as couples,” gloated Disney distribution president Chuck Viane.

In other words, it didn’t matter what age or gender you were this weekend, most likely your first choice was “Alice.” It also performed the rare feat of scoring both the biggest gross and, with the aid of those inflated 3-D ticket prices, the best per-screen average of $16,631.

Still, people did see other movies. The marketing for “Green Zonefooled persuaded enough viewers that it was similar to the wildly successful “Bourne” pairings of star Matt Damon and director Paul Greengrass to earn an estimate of roughly $14.5 million. That might not have been so bad if “Green Zone” hadn’t cost an exorbitant reported $100 million. Conservatives, who have roundly bashed the film as anti-American, will no doubt be claiming victory over the terrorist-loving communists of Universal.

I didn’t quite have the guts to come right out and say it, but I sort of suspected that the raunchy-but-romantic comedy, “She’s Out of My League” was being overly downplayed in some of the prognostication last week and I was right, sort of. The film failed to break into double digits, but its estimated $9.6 million take was enough to put it in the #3 spot for the weekend anyway. Considering that’s just under half the film’s budget, newcomer star Jay Baruchel may not be the year’s break-out comedy star, but he will live to be the girl-friendly geek, a funnier David Schwimmer, if you will, for another day. Indeed, the film seemed to do best with younger women.

I did come right out and wonder why anyone would want to see “Our Family Wedding,” a film which THR‘s Jolly Carl DiOrio seemed to think would do significantly better than “League” — despite being in significantly fewer theaters and, if most critics are to be listened to at all, sucking. My antennae were apparently a bit better than usual and “Wedding,” did, in fact, come in below the other new releases, and the fourth week of “Shutter Island,” to hit the #6 spot with a lackluster $7.6 million estimate for Fox Searchlight. Hopefully, the budget was nice and low.  The good news is that that Rotten Tomatoes rating I linked to above has actually climbed dramatically since Thursday, from an embarrassing 4% to a merely bad 18%.

Doing a bit better, though still no doubt disappointing Summit Entertainment, was the romantic drama “Remember Me” from director Allen Coulter of “The Sopranos” and “Hollywoodland.” Just enough young girls remembered that Robert Pattinson was the “Twilight” heart-throb to make the weepy with the widely derided ending an estimated $8.3 million in the #4 spot. Considering the armies of teen-and-tween-aged girls in love with Pattinson, it’s a result that seems almost as pale as the dreamy young Brit’s vampire make-up.

Weekend box office: “Alice” will be in the zone and out of everyone’s league

Johnny Depp is the Mad HatterYes, there really doesn’t seem to be any reason at all to think any of the four new major releases this weekend will come anywhere remotely near the grosses for the latest tentpole flick from Tim Burton, Johnny Depp, and company. That’s because last weekend saw the 3-D “Alice in Wonderland” earn an enormous $116 million, so even a gigantic drop would mean a rather huge second weekend by normal standards. And, as both Anne Thompson and Jolly Carl DiOrio seem to agree, the new competition isn’t incredibly strong.

The leading contender of those, however, appears to be the new movie from director Paul Greengrass and star Matt Damon, “Green Zone.” The publicity is doing everything it can to remind the audience that both of them worked on the last two Jason Bourne films. However, the film itself is a political thriller — never, I’m sorry to say, the strongest genre commercially. Oh, and it’s about the Iraq war, not a favorite topic of escape-seeking audiences, it appears. Indeed, the only thing worse commercially than a political thriller about an unpopular and still ongoing war is one with mediocre reviews.

Green Zone

Still, the Bourne connection, Damon’s appeal, and a bit of topicality may be good for something. About $14-16 million says Carl DiOrio, which may not be enough to support the film’s hefty price tag, he warns. Anne Thompson, also has some hints about what went might have gone wrong with the film. (Hint: Except perhaps on documentaries, it’s rarely a good thing when a director has to “find” the story in the editing room. It’s nice to have it in the screenplay, but I’m old fashioned that way.)

Like “Green Zone,” the primary commercial asset of “Remember Me” is its male lead. To a certain segment of the market, Robert Pattinson certainly kicks Damon’s box office keister, even if the “Twilight” pasty-factor is out of this picture. On the other hand, if a single unaccompanied male sees the weepy romantic/emotional drama which also features Emile de Raven and Pierce Brosnan, it’ll be a shock. Pretty much detested by David Medsker, this one didn’t exactly wow the mass of critics either. There’s also the matter of its ending, which has been leaked on the web and many find a kind of insult.

Jay Baruchel and Alice Eve in Under those circumstances, you might expect the seemingly Apatow-esque (but not Apatow-associated) guy-friendly romantic comedy, “She’s Out of My League” to do rather well. Like Apatow’s break-through film, “The 40 Year-Old Virgin,” it benefits from a premise, fully explained in the title, that plays to the kind of universal male insecurities that seem to make for commercial comedy gold. Still, though our own David Medsker found the film quite likable, the overall reviews are middling and the level of interest out in the world appears to be low.

So low is the interest in the comedy, in fact, that Carl DiOrio actually expects the abysmally reviewed comedy, “Our Family Wedding,” to make about $3 million more dollars than “League,” even though it’s in nearly thirteen hundred fewer theaters. Featuring actors who I’m sure deserve better, including Forest Whitaker, America Ferrera and Taye Diggs, as well as comedian Carlos Mencia (who absolutely does not deserve better), I’m not sure why people would want to see this. On the other hand, since when am I “people”?

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