It’s probably not a completely original thought of mine and it’s obviously a vast oversimplification, but it’s always seemed to me that what audiences really seem to want is more of the same, but different. If something is too unfamiliar, only a limited portion of viewers will be adventurous enough to try out a brand new movie flavor. If it’s too familiar, on the other hand, it’s kind of a bore, at best.
That formula has apparently been in full effect this weekend as a film which put a few gentle twists on a very familiar property prospered at the box office. A second movie — in terms of marketing, at any rate — was an apparent carbon copy of its source material, notwithstanding a new cast, more violence, and a bigger budget (too much bigger, probably). That film will prove vastly less profitable, at best.
