Somewhat exceeding the optimistic predictions I noted on Friday, Garry Marshall’s critically disliked all-star ensemble romantic comedy, “Valentine’s Day,” has earned an estimated $52.41 million for the weekend, according to Box Office Mojo. According to Nikki Finke, it is also earning a very nice (and very estimated) $60 million for the WB studios over the not-yet-complete four day holiday period. According to THR/Reuters, the weekend as a whole came in ahead of last year’s President Day with $193 million, compared to $188 million in 2009. Not surprisingly consider, women were the driving force in the success of the Garry Marshall comedy.
Coming in completely on target, we have a photo-finish between the two genre-films duking it out for the #2 spot. The lengthily titled adaptation of a series of young-adult fantasy novels, “Percy Jackson & The Olympians: The Lightning Thief” from Fox and director Chris Columbus, came in slightly ahead with an estimated $31.1 million. Meanwhile, Universal’s trouble-plagued, R-rated stab at reviving it’s grimly furry monster/horror franchise, “The Wolfman,” earned roughly $30.6 million according to estimates.
As for the #4 spot, yes, it’s one more strong performance for Fox’s “Avatar.” The film dropped a minuscule 3.7% percent from last week to earn a very solid $22 million in its 9th week. Conversely, Sony’s sentimental wartime love story, “Dear John,” dropped like a relative stone, 49.8% to be exact, and came in with a less exciting $15.3 million to take fifth place in its second week. Still, with a budget of only $25 million and not $120 gazillion or whatever it was that “Avatar” cost, it’s not a terrible performance.
The #1 this week in terms of per-screen averages was “My Name is Khan,” a topical Bollywood drama being released by Fox Searchlight. It scored $15,500 per screen for an estimated $1.8 million. Another win for the growing U.S. popularity of Indian pop-cinema.