Either the Weinstein Company did an extremely good job of managing expectations or box office prognosticators simply underestimated the potential of a director/brand name with a strong suit for entertaining a large swath of the moviegoing public, a premise with fairly proven guy appeal (revenge + WWII), and the additional gravy of an A-lister in a juicy, semi-lead role. In any case, for the second time in as many weeks, a very well-reviewed genre film has significantly over-performed and “Inglourious Basterds” has raked in an exceedingly healthy $37.6 million, say the box office estimates promulgated by THR, Nikki Finke, Variety, Box Office Mojo, etc.
Concerns which I brought up last time that the latest from Quentin Tarantino might be too cinema-esoteric for mainstream audiences have apparently proven to be a non-issue, at least for weekend #1. It’s outstanding foreign performance totaling $27.5 million is no surprise at all, especially given the subject matter and Tarantino’s choice — which almost certainly made his job harder — to film the movie in several different languages rather than opting for the traditional mid-Atlantic or vaguely nation-specific accents we usually see in American-shot international tales. These are both, by the way, significant financial personal bests for Tarantino. Of course, that’s not “Transformers” numbers, but people will actually still likely be watching this one twenty years from now and probably longer, which means it will be making money for the putatively on-the-edge Harvey Weinstein and Universal for that time as well.
The same is also probably true in re: Tristar and Sony for this week’s #2 performer and that other transnational “well reviewed genre film” I mentioned above, “District 9.” The South Africa-set, politically charged violent sci-fi action piece brought in $18.9 million for a drop of just under 50% from last week, as there proves to be a market for combining a certain amount of brains with violent brawn. That’s even more impressive given the stiff competition from “Basterds” for largely the same audience.