Yes, so for those who read Friday’s post, The Hollywood Reporter‘s Carl DiOrio was wrong and Nikki Finke was more right than even she knew on her first, non-updated, version of her weekend box office post. The Nicholas Sparks adaptation starring Amanda Seyfried and Channing Tatum, “Dear John,” seriously exceeded even the most optimistic expectations this Superbowl weekend and took down, at last, the seven-weekend long domestic box office “Avatar” juggernaut. The make-up of the audience that generated $32.4 million for Sony and Relativity Media according to Box Office Mojo was not surprising. As per Finke:
Females made up 84% of the opening weekend audience, while 64% of the moviegoers were under age 21.
Still, I should add that this was definitely a case of “Dear John” winning, not so much “Avatar” losing. James Cameron‘s science fiction spectacle from Fox is still holding remarkably well, dropping less than 25% this week and netting some $23.6 million. The distinctly shorter length of “Dear John” is another obvious advantage.
On the other hand, Pierre Morel’s all-out action picture, “From Paris with Love,” starring John Travolta and Jonathan Rhys Meyers is shorter still, but it’s possible this was just the wrong weekend to release that kind of a movie with male fans of balls-out action distracted by the year’s #1 sports event. The film came in a very poor third with only a bit over $8.12 million for Lionsgate. C’est la vie. And here’s one more plug for the Bullz-Eye feature on Parisian-based films of all genres, “We’ll Always Have Paris,” which I say completely without bias or pride of co-authorship.
In other news, “Crazy Heart,” the country music drama featuring a nearly certain Oscar-winning performance from Jeff Bridges, was not a tale of Americana-style heartbreak. It nailed a very respectable $3.65 million in 819 theaters, which got it into this week’s #8 position. The week’s biggest per-screen was for a movie that is technically a television miniseries. The “Red Riding” Trilogy, which originally aired on English television, nailed a per screen average of $15,500 thousand. Of course, that’s in exactly one theater. Still, not bad considering it’s actually three films.