Variety has gone behind a pay wall. Jolly Carl DiOrio of The Hollywood Reporter is either taking a night off or filing later. Still, this is one week when, if I may paraphrase Bob Dylan, I don’t need a weatherman to tell me which way the wind’s blowing. As a science-fiction adventure sure-to-be blockbuster, James Cameron‘s “Avatar” has pretty much everything going for: huge ballyhoo, much of its centered on its groundbreaking use on “performance capture” (not mere motion capture) and what everyone seems to be describing as a new and more immersive 3-D, strong advance sales (skewing male as of right now), and solid reviews. Sure, it’s actors aren’t precisely A-listers, but we all know what good stars are these days. I’m sure people will eventually remember that Sam Worthington, Zoe Saldana, and Sigourney Weaver were in there some place.
The latest from James Cameron at this point has racked up an 82% “fresh” on the Tomatometer and a whopping 96% from the usually harder to please “top critics,” with only Village Voice‘s exacting J. Hoberman submitting a mildly negative review that is actually about as positive as a bad review can be.
Our own Jamey Codding is positive, but not quite ecstatic. Ken Turan, a critic I respect but often disagree with for his rather schoolmarmish tastes — don’t get him started on Tarantino — waxes poetic and compares the technical breakthroughs to “The Jazz Singer.” I personally hope that isn’t quite the case. 3-D is cool as an occasional treat, but I just don’t see how it’s necessary for every movie. Of course, there were people who said that about sound movies too, but don’t laugh too much because there are still people who thought they were right! (Not me. Being a word guy, I like talkies. My fogeyosity has limits) In any case, Roger Ebert might be summing things up nicely when he writes:
There is still at least one man in Hollywood who knows how to spend $250 million, or was it $300 million, wisely.
So, we know that “Avatar” will, baring apocalypse or a mass, blindness-inducing plague, win the weekend. The real question is, by how much? Well, considering it’s opening in 3,453 theaters and probably taking up nearly every higher priced regular size and Imax 3-D screen in the country, I’d say the sky is the limit for the moment. Beyond that, I really don’t have the kind of information to make these kind of assertions, but fortunately there is Daniel Frankel of The Wrap who says that the gurus have agreed the Fox film will do over $60 million at least and possibly as much as $90 or $100 million.
