As we discussed on Thursday, “Harry Potter and the Deathly Hallows: Part One” would have had to suffer a truly enormous second weekend drop, or its nearest competitor would have had to be a HUGE over-performer, for it to come in at any spot but #1 this weekend. Still, these last five days were a bit more competitive than expected.
Over just this weekend (Friday-Sunday), the latest entry in J.K. Rowling’s enormous fantasy opus dropped by a hefty but not surprising 59.7% from last weekend with an estimate of $50 million and change for studio Warner Brothers, according to Box Office Mojo. Over at Anne Thompson/Indiewire land, Anthony D’Alessandro reports that the fantasy feature earned some $76.3 over the entire Thanksgiving weekend. (Nikki Finke has a slightly higher figure along with the predictable extra snark.)
Coming up a very healthy #2 was Disney’s “Tangled.” Reports of the death of Disney fairy-tale adaptations and princess tales may be taking a very Mark Twain-worthy turn. The 3D animated musical comedy, which is receiving hearty praise from critics and top grades from Cinemascore, earned a stellar $69 million estimate over the five day period and came within a hair’s breadth of the Potter-plex over the weekend with $49.1 million. Close enough that, when the actuals come out, it’s not impossible that “Tangled” could actually win the weekend. Of course, with this much money involved, neither film could possibly be termed a “loser.”
That, however, is not the case for the weekend’s other two new releases. The musical’s new lease on life took a small hit this weekend with a disappointing run for “Burlesque.” The poorly reviewed pic earned an $11.8 million weekend estimate for Screen Gems/Sony in the #4 spot after “Megamind,” and somewhere in the neighborhood of $17 million over the five day period, perhaps $7 million below the expected take. Still, D’Alessandro reports a very good Cinemascore rating, which may indicate strong legs or at least that people who really wanted to see a movie with Cher and Christina Aguilera got what they wanted.
Bringing up the rear after #5 “Unstoppable,” which is holding very nicely indeed in Week 3 with an estimated $11.75 for Fox, was Edward Zwick’s “Love and Other Drugs.” How Nikki Finke could describe Zwick’s first attempt at a romantic comedy/drama, 1986 near-crime against humanity (and David Mamet) “About Last Night,” as “now classic” is a mystery to me. Less of a mystery is the fact that a poorly reviewed attempt at Oscar bait is a movie with no place to call home. So, those $9.85 weekend and $14.5 holiday weekend estimates are absolutely no surprise.
The Dwayne Johnson action fest “Faster” also lost its personal race this weekend, with a rather slower $8.7 and $12.2 million estimate. La Finke notes that the marketing budget on the film was kept modest (so that’s why director George Tillman, Jr. talked to me?) and, at least, CBS Films prexy Les Moonves seems committed to the long haul with his fledgling film company.
Meanwhile, in limited release-land, the big news was the big weekend for “The King’s Speech” which earned by far the weekend’s biggest per-screen average with a king-size $87,500 average on four screens. Considering this film is both reportedly extremely good, stars English actors portraying royalty, and from the Weinsteins, its heavy Oscar presence seems assured alongside “The Social Network” (which I finally saw last night and was absolutely floored by) and “The Black Swan” (which I haven’t seen yet, but seems to floor everyone who sees it).