Things should perk up a bit at the box office next weekend with “Tron: Legacy” and “How Do You Know,” but this weekend is proving to be a bust. As was just about certain on Thursday, “The Chronicles of Narnia: The Voyage of the Dawn Treader” came in on top, but that doesn’t mean the news is good.
The estimate of $24.5 million for the weekend over at Box Office Mojo is more than $10 million shy of the low-end figures that jolly Carl DiOrio trumpeted and which sounded perfectly reasonable to me. Apparently, this series is not being greeted with anything like the same sort of loyalty a Harry Potter or “Lord of the Rings” receives. Just as apparently, Fox and Walden Media’s strategy of targeting those sometimes Harry-negative and nearly always C.S. Lewis-positive evangelical Christian groups didn’t do much. Sometimes people can tell when they’re being marketed to and they don’t always like it.
Even so, this series tends to do very well abroad. Also, as Nikki Finke mentions, the studio is banking on word of mouth to help smooth things over. I imagine the reason for that is the Cinemascore A rating mentioned by Anthony D’Alessandro. Fox’s decision to take this off Disney’s hands, while reducing the outsize budgets, may still prove wise.
It’s budget was a mere $100 million, about $50 million less than “Dawn Treader, and the difference between the prediction and the reality is not as enormous. However, this weekend’s #2 film’s grosses are not something that will put a spring in the step of Sony executives. “The Tourist” nailed an estimate of $17 million for the weekend, as opposed to the $20 million figure that was thrown out earlier. It might be a bit harsh for Nikki Finke to use the “tank” word, but expectations had already been tamped down hugely for a movie from a hot young director starring, pretty literally, the two most famous actors in the world.
When a movie directed by a critical darling like Florian Henckel von Donnersmark (“The Lives of Others”) gets drubbed by critics the way this one has — and the Rotten Tomatoes “top critics” have been especially harsh — there’s more at work than the sophomore slump. On the other hand, “The Tourist” did nail a decent B from Cinemascore, for what that’s worth. We’ll see whether my glib line about this being a movie with a great pedigree that could turn out be just a dog applies to the worldwide box office over the long haul. Despite everything, this could be another “Knight and Day.” Unfortunately, a movie doesn’t have to be particularly liked by anyone to do well.
It’s award season and things are looking a lot more interesting right now in the world of limited release. The week’s highest per-screen average by far was at the four theaters showing “The Fighter.” Grosses for director David O. Russell’s apparent comeback after the box office failure of “I Heart Huckabees” averaged $80,000, for an outstanding opening weekend estimate of $320,000. It’s pretty clear that Paramount’s evident commercial confidence in this film was eminently justified.
Also doing amazing business, “Black Swan” enjoyed a boffo second weekend with an average of over $37,000 in 90 theaters. It was actually the #6 movie in the country while showing in only a tiny fraction of the theaters its competitors are playing in, and garnered an estimate of over $3.3 million. Considering the ballet thriller’s $5.6 total take so far, a budget of only $13 million, and the near certainty of multiple Oscar nominations, this could be the year’s sleeper cash cow. I haven’t seen it yet, but I will say that studios should never underestimate the cross-gender appeal of over-the-top melodrama and a bit of terror. Fox Searchlight was smart not to.
