The fourth and, I’m guessing, probably final theatrical bow for the soulful green troll with the Scottish accent grossed an estimated $71.25 million this weekend for Dreamworks and Paramount, according to the mighty Box Office Mojo chart. That’s a lot more than enough to make “Shrek Forever After” the top movie in the country this week, and a substantial take for any movie. It is, however, significantly below the $121.6 that the widely unloved last entry in the series earned on its opening weekend back in 2007 — without the benefit of inflated 3-D ticket prices.
It’s even further below the numbers that were being bandied about by writers, if not, studios, earlier on. I mentioned last time that Carl DiOrio thought the film could hit $100 million, but failed to note the breakdown at the Numbers. It said that while “analysts” (whoever they may be) were suggesting a $90-$95 million opening, the studio was pimping a more modest $80 million while trying to diminish expectations. They should have diminished them a little bit more.
The week’s other major opener, “MacGruber,” proved my hunches to be at least as wrong as DiOrio’s. While steering clear to some extent of the $15-20 million guess at the Numbers, I doubted the single-digit numbers that DiOrio mentioned. As the singer of the obscure Difford and Tilbrook tune says, let’s face it, I’m wrong again. As it turns out, even DiOrio’s lowest figures weren’t low enough. The incompetent MacGyver-like bomb diffuser only earned a fairly pathetic $4.1 million in 2,551 theaters for the #6 spot. I think it’s safe to say that the poor reputation of SNL-derived films clearly preceded this one, which actually has garnered reviews that are a bit better than most other films in this long-running franchise.
Still, considering that most SNL sketches, even at their best, never seem to sustain until the end of the bit, it shouldn’t be too surprising that the movies derived from them have a hard time holding attention through feature-length running times. If “MacGruber” suffered from a bit of movie guilt-by-association, it’s just too bad for anyone who was hoping for a quick A-list status for the off-kilter Will Forte — a performer who I think would fit in really nicely in a David Lynch movie. (I mean that as a compliment, I think.) On the other hand, every time I check Rotten Tomatoes, even it’s now-meh-to-bad (once kind of okay and maybe even almost good) critical numbers keep dropping, with “Top Critics” being a bit more brutal.
The #2 and #3 spots, respectively, were held by “Iron Man 2” with an estimate of $26.6 million for Marvel and Paramount, and “Robin Hood” with $18.7 million estimated for long suffering Universal. Probably helped by weak competition, both movies managed to keep their weekly drop to just under 50%. Still, I think it’s safe to call the $200 million “Robin Hood” a disappointment that won’t do much for the careers of either Russell Crowe or Ridley Scott, not that they’re in any danger of obscurity just yet.
A paucity of movies for women of any age probably also helped grow some legs for the #4 cross-generational rom-com, “Letters to Juliet,” which dropped only by 32.8% and earned a solid $9.1 million for the probably fairly modestly budgeted film. That should help young Amanda Seyfried cement her growing credibility as a box office draw, at least for young-female-skewing films and even if her most challenging film role so far has been ignored. Of course, that lack of female-friendly major draws will change next week with the arrival of “Sex and the City 2.”
On the limited release circuit, it was actually a pretty good weekend for Jesse Eisenberg and the talented young actor’s efforts to prove he’s something other than a Jewish knock-off of Michael Cera. His high-concept drama with mixed reviews, “Holy Rollers,” performed fairly strongly in its opening weekend on three screens with a solid per screen average of $13,003 from an audience that probably discussed after the film whether the drama about a drug-running Hasid was good or bad for the Jews. Doing even better was the all-star comedy, “Solitary Man,” top-lined by Michael Douglas and Danny DeVito (let’s not talk about how long it’s been since “Romancing the Stone” and ‘The War of the Roses”),” and also featuring mid twenty-something Eisenberg. On the strength of strong reviews and the cast, it managed an estimated $22,250 on four screens. As usual, Peter Knegt at Indiewire has the details.
* The lower than expected box office performance for “Shrek Forever After” had an effect on Wall Street. Moreover, Patrick Goldstein wonders if those inflated 3-D ticket prices might already be starting to backfire. I tend to agree. People may not mind paying a little extra for something that feels like a real event, but 3-D is already starting to feel old hat and, as Goldstein reminds us, there’s a lot more coming.
