Piers Morgan spoke on a panel recently at The Podcast Show in London titled “How TV Titans and Star Creators are Growing their Business in the New Video-First Age.” The panel was moderated by Kaya Yurieff and included Max Cutler of PAVE Studios, but it was really the Piers Morgan show. He pretty much hijacked the panel and talked bout his YouTube show and the media company he was building around it. Still, he was quite entertaining, and he offered a snapshot of what’s been going on in his corner of the creator economy.
Leveraging Successful YouTube Channel
Morgan is one of many celebrities and news personalities to make the jump to YouTube, and so far he’s been very successful. His flagship Piers Morgan Uncensored show started on TalkTV (a Rupert Murdoch-backed UK channel) in 2022 but then fully transitioned to YouTube and podcast platforms in early 2025. Morgan acquired ownership of the Uncensored brand from News UK/TalkTV via his production company, Wake Up Productions, giving him full control to expand it independently. With over 4.4 million subscribers and tons of daily views, Morgan’s core show will be the centerpiece of his new media company.
Margan has a very particular brand as a well-known personality, and he certainly knows how to leverage it and grow an audience. On the panel, he explained how he loves being the “ringmaster” that overseas “smart, passionate, fiery debate.” He sees himself in the middle of the far right and far left, and he explained how he can pretty much talk to anybody. I’ve never been a huge fan, but the strategy makes a ton of sense.
Business Expansion
Morgan’s company is raising around $30 million at a $130 million valuation, and he brashly explained how he wants to grow this into a $1 billion company. He explained how he’s already expanding with History Uncensored (with Bianca Nobilo) and The Royals Uncensored (with Katie Nicholl and Jo Elvin). He also plans for more verticals like true crime, sports, etc. This will be the big test – can he extend the brand and content beyond his flagship show. Time will tell, but he has the capital, and he explained his commitment to premium production values. I wouldn’t bet against him.
Creator Economy
Naturally, Morgan also made some brash predictions about the demise of television in the next ten years. Of course things are changing, and the creator economy and YouTube will swallow up more and more viewer attention, but TV isn’t going away. It’s just evolving.
Overall, Morgan is positioning Uncensored as a creator-led media network that leverages his personal brand for broader growth, moving away from traditional TV constraints toward independent, high-engagement digital content. It’s one of the more successful examples of a high-profile broadcaster fully pivoting to independent digital operations.
Others will follow, and many will get rish going off on their own. But the broadcast media companies, cable companies and streamers will sill have a place in the ecosystem. But they will need to adapt.
