In the post just below this one, I write quite skeptically about a planned upcoming movie that commercial director Carl Erik Rinsch is said to be “circling.” Aside from my other strong misgivings about the project, I was initially unimpressed that yet another big movie was being helmed by a commercial director.

Now, as Ridley Scott (one of the bosses at Rinsch’s commercial production company) proved, the demanding field of commercials can yield some fairly great directors. At the same time, commercials are great proving grounds for visual flash and style, but don’t require the kind of sustained storytelling that even dramatic short subjects require.  I think one reason old Hollywood worked better from a film consumer’s point of view was that directors started on dramatic short subjects, then moved on to low budget “B” pictures, and finally on to main features. I don’t think I need to remind anyone where Michael Bay started.

Still, things haven’t worked in the old school way in a long, long time and I thought it was only fair for me to see if I could find some of Mr. Rinsch’s commercials online. And, I have to say, I was impressed — not that they’re all perfect or indicate he’ll be the next John Ford, but he certainly has a way with an arresting image and with some very cool CGI work as well. I just wish Rinsch could find a more promising project than “47 Ronin” — or figure some brilliant way to make the thing not as wrongheaded as it sounds. We’ll see about that, but I do think these are very intriguing pieces of work. There’s a bit of a Spike Jonze/Michel Gondry vibe here, alongside something else.

Much more after the jump.