So, just to explain myself real briefly, for the time being you’re going to see the tiny little letters of my name a lot more often ’round these parts, as I’ll be blogging a couple of times a day, every day (or close to it), on movies and such. I’m going to try and keep things short and sweet but my record on those matters is a bit, er, mixed. It’s just very important to me that you know the whole story.

Anyhow, one interesting aspect of this gig is that I’ll be paying attention to things that before might have only gotten a cursory glance from me. Like the MTV Movie Awards.

Not surprisingly, as per Variety, “Twilight” won the most awards and “High School Musical 3: Senior Year” won stuff as well in the teeny-bopper friendly proceedings, while Andy Samberg and Will Ferrell performed a routine noting the ever increasing filmic phenomenon of movie tough guys who are so cool they refuse to look at explosions. (I haven’t seen the clip, which has already been pulled off YouTube, but that action film cliche goes back at least 13 years to “From Dusk ‘Till Dawn” and continues on into 2007’s “No Country for Old Men” and beyond I’m sure. Personally, I really would like to see Daniel Craig or Russell Crowe as a movie bomber pause to look at an explosion and go, “Wow…that’s so cool; I probably just incinerated a bunch of people, too. Sweet.”)

But none of that is the big news. That would be Sacha Baron Cohen, promoting his upcoming film starring his very, very gay character, Brüno, by doing what he always does — and his target was the rapper most frequently associated with the word “homophobia.” A video is worth a thousand words. (Via Nikki Finke.)

So, the big question is: Was the event staged and, if so, to what degree? Eminem looked genuinely surprised and angry to me and Nikki Finke’s commenters (those elusive “industry insiders” perhaps?) have theories on how some, but not all of it, might have been spontaneous. He might be an okay actor, but I don’t think his reaction, though somewhat understandable if all is as it appears, does anything for the extremely talented but seriously messed up Shady’s image, so why would he fake that? Also, if a hand-puppet could get him angry, a real Anglo-Israeli’s buttocks and barely covered private parts should really do the trick. Via MTV, Triumph, the Insult Comic Dog, has already weighed in. (“I sat on Eminem’s face long before Brüno ever did.”) Any other thoughts?

Somewhat more “real” movie news coming later today.