Things this weekend went pretty much exactly according to what I wrote on Thursday. Still, there was some nervousness out there.
Nikki Finke tells us the studios were skittish because of the commercial track record of leading man Ashton Kutcher; it seems I’m not the only male audience member to have a deep, lizard-brain level allergy to the Kutcher. Fortunately for Paramount, young women are the dominant (70%, possibly) audience here. The simplicity of the premise and the balancing presence of the widely beloved, sure-to-be-Oscar-nominated Natalie Portman seems to have been enough to earn “No Strings Attached” — originally, presumably very tentatively, titled “Fuckbuddies” — an estimated $20.3 million for Paramount. I didn’t care for the movie, pretty obviously, but I sort of expected it to do reasonably well. It delivers what’s advertised, has some mildly funny moments, and we’ve all been trained to think of romantic comedies as light-brained affairs. That last part just makes me sad.
Scrolling down the Box Office Mojo chart, “The Green Hornet” suffered a very typical 46% drop it’s second week. It therefore managed a respectable $18.1 million estimate for Sony, putting more than it half-way to making back its $120 million production budget. Ron Howard’s first comedy in many moons, “The Dilemma,” dropped roughly the same amount and continued on track with its soft opening at an estimate of $9.7 million for luckless but now ultra-powerful Universal, thanks to the mega-merger with Comcast.
A cluster of likely Oscar contenders are holding down the next several spots, led by “The King’s Speech.” The press loves a horserace and speculation on the very real possibility of an Oscar sweep for “The Social Network” has been slowed somewhat by the Producer’s Guild awarding of its top prize to the historical tale last night.
With a first-rate combination of director (Tom Hooper) and star (Colin Firth) the drama is apparently getting some outstanding word of mouth. It suffered almost no drop at all from last week and it’s estimate for the Weinstein Company is bubbling under $9.2 million. It’s going to be crossing the $60 million threshold probably by mid-week, many times it’s $15 million budget.
It was kind of a funny week in limited release. Indiewire has the details, but Peter Weir’s “The Way Back” disappointed somewhat in about 600 theaters. Probably getting a significant boost from star Paul Giamatti‘s surprise Golden Globe win, “Barney’s Version” led the week in per-screen averages, earning about $10,000 each on 16 screens. Not bad for a movie about a creature thought to be as hard to find as a yeti, an occasionally rude Canadian.