– Ratings for the season finales of “Chuck” and “Heroes” failed to impress. This is especially bad news for “Chuck,” which is definitely on the bubble to get a pickup.
– TV.COM reports that talks between ABC and the producers of “Scrubs” are heating up. The ratings haven’t been great, but ad sales have been solid due to the upscale nature of the show’s audience. This season has been up and down, and has suffered some with portions of the cast missing significant time (as a planned, cost-cutting measure). But when everyone’s accounted for, the show still has its moments.
– EW.COM is reporting that the CW is planning to run repeats of “Privileged” this summer, which could be taken as a good sign as far as the show’s future is concerned.
– VARIETY discusses the still-a-ways-off-series-finale of “Lost,” and how the producers are approaching it.
paidContent.org is reporting that CBS is relaunching TV.com.
CBS Interactive is relaunching TV.com, hoping to transform the well-named site known for its TV-related community and user-generated content into a serious video destination, paidContent has learned. The full-scale relaunch with new content partners is slated for January but the cosmetic changes will start this week with a new look and logo, according to sources familiar with the plans. TV.com is among the assets CBS (NYSE: CBS) picked up with its $1.8 billion acquisition of CNET last summer. (The other notable non-brand domains: News.com, MP3. com and Radio.com). Despite having the ultimate url and folding in some video through agreements first with CBS and then with Hulu, CNET missed multiple opportunities to grab early advantage. Now it’s playing catchup with a number of competitors, including Hulu and newest challenger Sling.com.
While it’s being talked about by content partners and others as the CBS answer to Hulu.com, that’s not quite the way I think CBS sees it. Hulu.com, launched in beta in late 2007 and for real in March 2008, is a video destination with a solid video search engine and some community elements that have yet to really take off. Launched in 2005, TV.com has been a “digital water cooler” about anything and everything having to do with TV, drawing more than 16 million unique monthly visitors and boasting info about nearly 19,000 shows. As planned, the new version would blend the two by making TV.com into a real video destination, not a place where you happen to watch video, while continuing to build on its community strengths and its depth of content about TV. CBS doesn’t want TV.com to be Hulu—it wants to move beyond Hulu.