If you’ve been following the horse-race over at Nikki Finke’s place, you’ll know it’s been a very long holiday weekend of box office ups and down. However, for those of us who can wait a day or two for the results, it’s actually somewhat simple.
James Cameron‘s super-expensive 3-D extravaganza for Fox, “Avatar,” emerged as the victor of a three-way battle for the top prize with an outstanding second-weekend estimated take of $75 million and an absolutely minuscule drop from it’s first weekend of 2.6%, according to Box-Office Mojo. The Hollywood conventional wisdom has it that most science fiction films drop by at least 50% on their second weekend. Clearly, this is not most science fiction films and the fact that people are waiting to see this one in 3D and paying extra for the privilege is not hurting. So, as I’ve alluded to often enough, the word of mouth on this thing is something else. However, as always, I await the backlash as some folks plunk down their extra-heavy 3D ticket price and fail to have a religious experience.
Second place, of course, was Guy Ritchie’s unorthodox action-comedy take on probably the oldest genre franchise in the biz, “Sherlock Holmes.” The Robert Downey, Jr./Jude Law team-up loosely drawn from the late 19th/early 20th century works of Arthur Conan Doyle defeated “Avatar” and all-comers on its record setting Christmas opening. It then fell a bit and earned a still whopping estimated $65.38 for Warner Brothers, a company that certainly has some experience with franchises. Better yet, this one is in the public domain, which means fewer folks get a share in the wealth.
Fox’s “Alvin and the Chipmunks: The Squeakquel” actually beat “Avatar” by a couple of million on its early opening day last Wednesday, but fell sharply on Christmas Eve and rebounded the rest of the weekend, for a very healthy estimated third place showing of $50.2 million. Critics may detest it; parents may barely tolerate it, but, to paraphrase the old blues song, the little kids understand (or don’t know any better). The film’s total estimated take starting from its early opening is just a tad over $77 million.
Considering it’s a Golden Globe-nominated sex comedy presumably aimed at a very grown-up audience — not only because of the average age of its stars but also because it’s R-rated, Universal’s “It’s Complicated” has generated the critical equivalent of a shrug, with our own David Medsker coming down on the very much negative side. That doesn’t bode extremely well for this sort of movie, which can use all the critical and awards help it can get.
Still, this weekend’s rising tide managed to lift this boat to the tune of an estimated $22 million or so, which is really not bad for this kind of film. Or, it wouldn’t be because Nikki Finke claims the budget was $80 million, which is way high for this kind of movie and suggests to me that it’s possible stars Meryl Streep, Alec Baldwin, and Steve Martin let their agents negotiate extra-hard for a big pay-day because they were perhaps less than wowed by the film artistically. Universal just doesn’t seem to be cutting itself any breaks lately.
* The new head of DC Entertainment, Diane Nelson, made her rep partly as the manager of the Harry Potter “brand” for Warner Brothers. No word on whether and/or how much she was involved, but Warners is annoucing a deal with the Universal Orlando Resort for a Harry Potter theme park. 
