Like so many things in life, the meaning of the weekend gross for the Judd Apatow/Adam Sandler “serious comedy,” “Funny People,” is a matter of perspective. On the more cheerful side, we have the trades, which typically enough are accentuating the positive, noting that the somewhat risky project, at least by modern mainstream film standards, was actually #1 at the box office, even if the amount it took the lead by was less than mega-spectacular.
The Hollywood Reporter (actually the AP as carried by THR) thinks that Judd Apatow is living in the best of all possible box office worlds:
Movie audiences have taken a liking to Adam Sandler’s more serious side…[“Funny People”] grabbed the top spot at the weekend boxoffice with a $23.4 million debut.
Variety takes a more measured, but still somewhat upbeat, tone:
Adam Sandler’s “Funny People” has topped a moderate weekend box office with $23.4 million at 3,008 playdates.
Nikki Finke, however, has a different way of seeing things. Here’s her headline:
‘Funny People’ No Laughing Matter; Opens To Lousy $8.6M Fri And Worse $7.4M Sat For Disappointing $23.4M Weekend
La Finke goes on to point out that Universal has been lowering expectations from Sandler’s usual $30-$40 million openers to a more modest $25 million, and fell a bit short of that.
It really does come down to your frame of reference. In my weekend preview post, I mentioned the Sally Field/Tom Hanks starring “Punchline,” which I think is a better point of comparison than any particular Apatow or Adam Sandler film, including 2002’s “Punch-Drunk Love,” simply because of the subject matter, the more-serious-than-you-might-expect approach, and the level of star power. That movie got similarly mixed reviews but was one of 1988’s lowest grossing films, despite the presence of two bankable stars. Two small differences: one had laughs, the other doesn’t, and Sally Field was not ever thought of as a great comedian, “The Flying Nun” notwithstanding.