Sorry, I couldn’t not use the image above, since it graphically demonstrates what happens when the studios release a trio of unexciting-to-detested entries into a Labor Day market full of strong, and strongly violent, competition. It starts with this week’s b.o. winner. It might not be anything resembling a critical darling, but “The Final Destination” boasts the power of gimmicky horror added to the additional gimmick of 3-D, offering some pretty easy to sell ghoulish fun to audiences, who bought it to tune of an estimated $15.4 million over the long weekend.
And this year’s cinephile sensation is also a hit with audiences. “Inglourious Basterds” held beautifully in its third weekend and only came in a few points below its “Final” competition with an estimated $15.1 million. Word of mouth, or tweet, or whatever is obviously working in the long-awaited WWII-flick’s favor — as may be the fact that every film geek in the world is probably going to see it at least twice, if not thrice.
Variety‘s Pamela McClintock also reports that “Basterds” actually won the day on Sunday. She also mentions that with a domestic “cume” of $95.2 million, the wartime fantasia is now Tarantino’s second biggest earner after “Pulp Fiction,” which made just below $108 million back in 1994. Adjusted for inflation, that number may still be hard — though not impossible — to beat. Not adjusted for inflation is looking easier all the time to me. When you consider the near absolute certainty of at least two or three Oscar nominations (quite possibly several more at this point), I’m not sure when this thing stops earning signficant money. Also, THR reports “Basterds” topping the international charts in a slow overseas weekend.