The Onion Sports Network has only produced 14 videos so far, but it’s consistent hilarity has already caught the eye of executives at Comedy Central. The network just ordered a pilot for a half-hour series in the same vein as the popular videos.
From the press release:
The as-yet untitled series will take on the whole universe of modern sports – teams, players, leagues, sycophantic fans, ridiculous products and over-hyped sports coverage – with an eye towards appealing to sports fanatics and more casual fans, as well as long-time followers of The Onion and The Onion News Network.
“The Onion is the biggest, most fearless, most influential news organization in the free world,” said Steve Hannah, CEO of Onion, Inc. “And we see a collaboration with COMEDY CENTRAL as the next logical step in the expansion of the Onion Sports Network’s hard-hitting coverage.”
Executive produced by Onion News Network producer, Julie Smith and director Will Graham, the half-hour scripted comedy takes its cue from The Onion Sports Network video content which authentically replicates the flashy look, breathless pace and general insanity of modern sports coverage.
At last, The Onion and Comedy Central have partnered for an excellent project. I’m even more pleased it revolves around sports.