So, folks, here’s your key to box office success: fund the kind of European-styled welfare state that would drive Tea Party activists into a state of complete hysterics, if they weren’t already there. With impoverished moms actually having a modest amount of free time to themselves because they don’t have to worry about their children starving or being unable to go the doctor and your society as a whole benefiting from improved physical and mental health, wait for one of those moms with a literary bent to come up with a once-in-a-century sensation of a book series. Hopefully, it will be aimed at a young audience with time to watch each movie several times. Then, film it — competently, will suffice, no particular need for brilliance — making sure, as Anthony D’Alessandro reminds us, to avoid the need for a momentum-killing reboot by recruiting strong and likable leads you can continue with for the entire length of the franchise. Repeat.
That’s pretty much the formula for the massive success of the Harry Potter film franchise. So, as stated Thursday eve, the question for the first weekend of “Harry Potter and the Deathly Hallows: Part One” was always whether it would have a great opening or the greatest opening of all time. Well, it did have the greatest opening of all time…for a Harry Potter film. To be specific, according to Box Office Mojo, it earned an estimated $125 million, still well shy of the current opening weekend record holder, “The Dark Knight,” which grossed over $158 million on its mega-huge opening weekend.
On the other hand, that is a series best, significantly well north of the $102 million and change earned by “Harry Potter and the Goblet of Fire” five years back. Also, as the saying goes, $125 million here and $125 million there, and pretty soon you’re talking real money. The emotionally rather dark-hued installment (I haven’t seen it, but I’ve read the book, and I can only imagine) also earned the highest per-screen average this week, a rather unusual achievement for a super-wide release like this, earning a whopping $30,332 average in over 4,100 theaters. That’s a nice infusion into our failing economy, as well, even if we have to share it with billionaire ex-welfare mom J.K. Rowling and a bunch of other Brits because of that whole welfare state thing I propagandized for up top. Well, don’t worry because “austerity” might mean that there won’t be any more new English Rowlings for a while, either. Still, she’s got another even bigger pay day ahead of her with the upcoming 3D series finale.
Meanwhile, last week’s trinity of top moneymakers held on decently with drops somewhere not too far above the 40% region. #2 “Megamind” amassed an estimate of $16.175 for its world domination war chest; runaway train thriller #3 “Unstoppable” was not stopped and earned an estimated $13.1 million; #4 “Due Date” avoided lateness penalties in its third weekend for a star-driven $9.15 million.
Meanwhile, the wide theatrical run for Russell Crowe‘s latest may not be all that much longer than, you guessed it, “The Next Three Days.” Paul Haggis’s underwhelmingly reviewed thriller costarring Elizabeth Banks debuted in the deadly #5 spot with only $6.75 million. The budget on the film, which could well be very modest if you subtract Crowe’s paycheck, is unknown at this point, but Nikki Finke is quick to remind that marketing costs for a film like this pretty much start at $30 million.