With “Avatar” holding remarkably well last weekend to the tune of over $50 million, there’s every reason to expect another very strong performance over the coming Martin Luther King Day holiday. Still, along with the holiday, this is also the first weekend since Christmas where James Cameron‘s science-fiction adventure is facing some new decent genre competition.
That comes via “The Book of Eli,” another “Mad Max”-esque post-apocalyptic neo-western, this time starring Denzel Washington and featuring a bit of a religious element. The Warner Brothers film is getting mixed reviews and only rated 45% on the Tomatometer. Beneath the surface, however, I’m sensing that the film actually provides a bit of fun and while star power hasn’t been good for much lately at the box office, my hunch is the combination of a tried-and-true action-flick premise and this particular star is just strong enough to be reasonably potent here.
Directed by the Hughes Brothers who, rather unbelievably, haven’t released a theatrical film since 2001’s fairly decent “From Hell” disappointed at the box office, “Eli” is expected to earn about $30-40 million. Personally, I wouldn’t be surprised to see a very close result. Jolly Carl DiOrio nevertheless fully expects an “Avatar” victory and reminds us that it would be the first five-time #1 streak since “The Sixth Sense” wowed audiences back in 1999.
The week’s other major new release is “The Spy Next Door,” a family-oriented Jackie Chan vehicle from Lionsgate that has managed the neat trick of getting eactly 0% of critics to give it a positive review at Rotten Tomatoes. Still, if parents will fork over beaucoup bucks for a certain singing group from the genus rodentia, it’s just possible they’ll take one for the family team by sitting through this possible kiddie-pleaser as well. Jolly Carl is talking about as much as $20 million for “Spy,” presumably partly because of the family appeal of costars George Lopez and Billy Ray Cyrus. As an admirer of Chan’s great Hong Kong work, I have to say that I’m sorry he feels he has to has to work with the guy who brought us “Beethoven.”
That’s it for major new releases, but Peter Jackson’s movie version of Alice Siebold’s “The Lovely Bones,” is finally going wide this week. According to Box Office Mojo, it’ll be expanding from 13 theaters into 2,563, about 500-800 fewer than the major releases I’ve discussed so far. Considering the lackluster reviews and only so-so awards showing for this theoretical piece of awards-bait so far, I wouldn’t expect anything too huge here this weekend — though apparently younger females have been liking the film, or at least that’s who the film is being marketed to these days. In any case, a surprise Golden Globe or two at Sunday night’s show wouldn’t hurt it’s MLK day Monday. It could use a miracle or two.