It debuted to low ratings, and the viewership just keeps dropping, so NBC has exiled “Kings” to Saturday nights.
Critically acclaimed but little-seen drama, which has disappointed on Sunday nights, is now being exiled to Saturdays.
Peacock plans to air two-hour editions of “Dateline NBC” in the 7 p.m. to 9 p.m. slot beginning this Sunday, April 12. NBC execs believe the newsmag will serve as a better lead-in to “Celebrity Apprentice.”
But rather than scrap “Kings” altogether, NBC will continue to air the show – but in the Saturday at 8 p.m. slot, where expectations are extremely small. Peacock mostly airs drama repeats on the night anyway.
NBC had been waiting to see if “Kings” would hold steady, but the drama posted its lowest rating yet this past Sunday – a 1.1 rating and 3 share among adults 18-49, and 3.6 million viewers.
I haven’t yet watched the latest episode, but the show has been pretty compelling thus far. NBC has to be taking a bath on the series — apparently the production costs are on the high end of the $2 million to $4.5 million range for an hour prime time network television. All 13 episodes of the first (and likely only) order are in the can, so fans of the show will at least get to see how the first season was supposed to end. Anything past that is a long shot.