First of all, my apologies for the pedestrian football metaphor in my headline tonight, but all the good ones have already been taken. Add to that the fact that, with my knowledge of sports, you’re likely to end up with “‘The Blind Side‘ hits a grand slam'” or “‘The Blind Side’ scores a 3-pointer.”
Be that as it may, the up-beat social issue/sports drama starring Sandra Bullock did indeed do extremely well this week. Taking a look at the Box Office Mojo chart, the $29 million film earned a very nice estimated $20.4 million for Warners and Alcon Entertainment in its second weekend and has so far earned a really terrific total amounting to roughly $129,264,00 so far.
As a comparison, my favorite movie of the year (that I’ve seen…I’m way, way behind), “Inglourious Basterds,” was considered quite the success. With a $70 million budget, after 16 weeks it has earned $120,467,000 for Harvey and Bob Weinstein. “2012” cost $200 million to make, a rather obscene sum that was unthinkable not so long ago, and in four weeks in wide release has earned a mere $148,787,000. I haven’t seen “The Blind Side,” but it just makes me happy that a modest movie about people is proving, I think, to be significantly more profitable than at least one pretty obviously bloated spectacle.
As for that other movie about teen vampires, werewolves, and waifs, B.O. Mojo’s Brandon Grey is here to tell us that “The Twilight Saga: New Moon” dropped another 63% this week. However, it’s opening week take was so stunning that meant it still took in a respectable estimated $15.7 million for Summit. It’s total domestic bankroll at this point is about $255.6 million and, as per Variety‘s Pamela McClintock, the worldwide total for “New Moon” is $570.1 so far. All that, with a budget of only about $50 million for a fantasy film. The “Twilight” films might not be seen by anyone as great cinema, but they are pretty awesome business.
For you schadenfreude fanatics, Nikki Finke reminds us that both “The Blind Side” and the “Twilight” franchise were placed into turnaround by Fox and Paramount respectively. However, it’s always possible that those other studios would have found a way to mess up those pictures or their marketing, so who knows how things would have turned out with different studios? In any case, no one wins all the time.
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