Part of the problem with viral marketing is that potential viewers sometimes have to rely on random chance to discover a show they might like. Such is the case with CBS’ online mockumentary, “Clark and Michael,” which follows Clark Duke (“Greek”) and Michael Cera (“Arrested Development,” “Nick and Norah’s Infinite Playlist”) as they play two aspiring screenwriters trying to make it big in Hollywood.
There are 10 online episodes available at ClarkandMichael.com. I’m through Episode 3 and it’s pretty funny.
