During his executive session at the TCA Press Tour, Fox President of Entertainment Kevin Reilly announced that they’ve finished 13 episodes of “Glee,” assuring us that “the show delivers. It’s fantastic.” While this is exactly the sort of thing you’d expect a network president to say, those of us who caught the pilot episode of the series when it aired earlier this year couldn’t be much more hopeful that Reilly isn’t just talking out of his arse.
It was an interesting experiment for Fox to air the series pilot months before the series was to make its proper debut, but it created the kind of buzz that makes network executives giddy.
“We didn’t really think that a one-time-only play was going to be about ratings,” said Reilly. “It was really a marketing stunt to a certain extent, and it’s something that has ended up being very successful. In fact, it could be the marker for something we’re going to employ more frequently, because our marketing effort in these things get wedged into such a narrow window from the time they’re ready to put out there to the time they air. We wanted people to talk about it and take time to get their heads around it. It did a 4.3 rating ultimately in the Live-Plus-Seven. It’s been sampled by 25 million people between TV, the online site, and Hulu, which has been unbelievably strong. We’re going to repeat it again. We’ve heard the chatter, and the talk continues to get more and more positive.
“We were at Comic-Con last week, which was a stretch for this show,” he admitted. “We were nervous nobody was going to show up. It wasn’t even in the main venue. There were thousands of people out the door, and it was like The Beatles were there. There’s something happening with the show. With that said, we’re both very confident there is a core audience for this show that is going to be there and it will be successful. How much the upside is…? I don’t think we’re looking for this to be necessarily the biggest phenomenon of the fall. It is a little bit of an offbeat show, but we’d certainly love to have it in that square success category. We know it’s a creative success because we’ve now seen the work. So all in all, we like that strategy. It worked very well.”
