We just had NBC-Universal Executive Session, with Angela Bromstad (President, Primetime Entertainment) and Paul Telegdy (Executive Vice President, Alternative Programming and Production) taking the stage to answer our questions, and…you know, I’ve got to be honest: it was pretty underwhelming. No surprise: the first two words of the very first question were “Ben Silverman,” and his name remained a recurring theme for the remainder of the session. It also wasn’t a surprise that the topic of Conan’s ratings and the expectation for Jay’s ratings were brought up, but it was absolutely ridiculous that neither Bromstad nor Telegdy seemed prepared to handle the queries, instead either feigning uncertainty about the numbers, offering vague responses which signified nothing, or attempting to pawn the questions off to Jay’s panel this afternoon. This immediately came back to bite Bromstad on the arse when she was asked outright if she’d be on that panel (she won’t be), and it led to one critic offering a sarcastic apology for asking questions of the wrong people.
Here’s the extent of information that I was able to glean from the panel:
* Bryan Fuller’s latest departure from “Heroes” was dismissed as being due to the fact that he’s at a point in his career where he’s really wanting to create his own shows, so NBC is focusing on their development deal with him. As for “Heroes,” Bromdstad said that Fuller helped Tim (Kring) get back on track, helped everybody decide where they were going, and that the show is doing exceptionally well creatively.
* The start of “30 Rock” has been delayed due to Alec Baldwin’s movie schedule, which is why the network is kicking off “Community” in its timeslot. The 8 PM timeslot will therefore be filled with six Thursday night “Weekend Update” specials, three of which are currently on the schedule.
* We are assured that, despite the fact that some shows which were previously airing in the 10 PM timeslot are now being moved to 9 PM out of necessity, there should be no issue with their content in their new time periods.
* The network’s new zombie series, “Day One,” is being embraced due to the sci-fi success of “Heroes.” “It’s a genre we cannot ignore,” said Bromstad, though she admitted that it does tend to be a little more of a narrow genre. Her most notable comment on the matter, however, was the acknowledgment that the network is viewing “Day One” as a “big event” for the network…but not necessarily one which would return for a second season.
* There is always talk of doing another regular “Apprentice,” but according to Telegdy, the most recent “Celebrity Apprentice” had a ratings jump from the previous, so we probably shouldn’t look for it to happen any time soon.
* “Friday Night Lights” will not be back until summer 2010. “We just think that ‘Friday Night Lights’ is a sensational show,” said Bromstad, “but it doesn’t have the ratings to justify it on the fall schedule.”
* Regarding “Southland,” the network has “incredible passion” for the future, but its future depends on how it does in the fall. “We’ve made some creative adjustments,” said Bromstad. “I feel like they tried to do too much in the first six episodes – instead of letting the audience become more familiar with characters, they became too serialized – so the show will focus on Regina King and Ben McKenzie, the crimes, and how they come together.”
* RE: “Medium,” “It was definitely a show we were considering picking up ’til the very end, but we had to make choices creatively and financially.”
* RE: “Chuck,” “The great thing is that they’re on a great track collectively. We’ve got 3 or 4 scripts in already, and it is something we can move around, but right now it’s not scheduled to come on until March.” The series has a 13 episode pick-up, and it’s possible that it could be bumped up, but “these are just discussions we’re continuing to have.”