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Some real March (Hare) madness for “Alice” box office: $116.3 million estimated!

If anyone out there still remembers my pre-weekend box office post, I was slightly bemused by predictions that Tim Burton and Disney’s spin on the two short pre-surrealist Lewis Carroll novels we know sometimes refer to as “Alice in Wonderland” would make upwards of $75 million. I didn’t doubt it, but I did doubt that the infamously hard to adapt, and emotionally cool (in a good way) stories would have ongoing appeal with the public, even as rejiggered by screenwriter Linda Woolverton. I still wonder about that, but can only be impressed by an estimated $116.3 million weekend estimate being reported by this morning by Box Office Mojo and everyone else.

Just for comparison, “Avatar” debuted with a mere $77 million, though it’s likely the grosses that weekend were depressed somewhat by the huge snowstorm then barreling through the East coast. In any case, the film showed remarkable staying power because on the odd fact that people were actually moved by it as well as being wowed by the visuals.  Still, this is amazingly strong business. As pointed out on the first first of a new series of box office reports by Anne Thompson, the showing of “Alice” is also well north of $102.1 million earned by “Iron Man” on its spectacularly lucrative opening weekend a couple of years back. As for the “why” of it, I think Ms. Thompson put fairly succinctly:

[The massive opening weekend success of “Alice in Wonderland”] proves yet again why studio marketers keep chasing the perfect match: branded family title + proven visual master + global movie star=blockbuster.

I still have my doubts on this having the long-term appeal of an “Avatar,” but we’ll just have to see how it holds up. Also, the accuracy of the estimates could be a hair or two off, given that today is Oscar day and that could make for a much slower than usual Sunday evening. I can say one thing for sure, those hoping for a break from 3-D movies are going to have to hope for a lot longer now.

Moving on to the #2 slot, it’s a long, steep drop from over $106 million to $13.5 million, but “Brooklyn’s Finest” nevertheless proved to be a pleasant surprise for still-newbie studio Overture Films, which managed to beat the still fairly strong “Shutter Island.” People like movie cops.

Richard Gere and Ethan Hawke in

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Just a moment for a quick programming note: In a couple of hours or so, I’ll be experimenting with this crazy new online thing all the kids are doing, and will be live-blogging the 82nd Annual Academy Awards.  Get out out the martinis and, with a little help from the miracle of DVR, we’ll have some bloggy fun. I’m actually thinking about breaking my usual “no cocktails until blogging/writing is finished rule” tonight, so the typos may really be flying!

NPH to dance with “Smurfs”

On the list of movies I really think are not great ideas, like, say “Battleship,” a “Smurfs” film is probably up there. On the other hand, it looks like the upcoming film will be testing the theory that anything with Neil Patrick Harris is worth a look, even a truly smurfed up movie. And, considering that we’re on the precipice of Oscar Weekend 2010 and the power of a certain blue-creature filled science fiction film, well, there’s only one video to play.

Midnight movie news

Well, depending on how long this takes.

* The Oscar voting deadline passed today and the big story ’round the town was on the punishment meted out to producer Nicolas Chartier, whose over-aggressive e-screeds against “Avatar,” and in favor of his own, “The Hurt Locker.” He’s banished from the ceremony. Still, as Nikki Finke reports, don’t feel too bad for him, if you feel bad at all, and I’m not sure why you should.

Wouldn’t it be nice — and naive — to think that stuff like this actually affected no one’s vote, in any direction?

* I like Tim Burton‘s work and dislike Timur Bekmambetov’s films, but the two nevertheless insist on working together to produce “Abraham Lincoln Vampire Hunter” based on the book by the author of the also soon to be filmed “Pride and Prejudice with Zombies.” The reportedly erratic but extremely talented writer-director David O. Russell, who infamously got into a scuffle with George Clooney over the treatment of extras while making 1999’s “Three Kings,” is “circling,” Mike Fleming says.

* Hef on Bogie. And, when you think about the Playboy mansions, almost everybody really does come to Hef’s, or wants to, anyway.

Joseph Gordon-Leavitt* James McAvoy leaves a “cancer comedy” for mysterious reasons and Joseph Gordon-Levitt jumps on board, reports THR‘s Gregg Kilday. McAvoy’s pretty good, but that still might be an improvement.

* Martin Scorsese is so busy these days I get tired just reading about him. Oh, and that gangster film with De Niro is starting to take shape, alongside at least three documentaries about Fran Lebowitz, George Harrison, and the history of British cinema, including much, I’m sure, about his old friend and mentor/influence, Michael Powell — the greatest director even many cinephiles barely know. Oh, and elsewhere he discusses the possibility of making films “like ‘Precious‘” in 3-D. I see his point about how the technology could theoretically be used to enhance intimate stories. I guess. Maybe.

* I meant to mention this days ago, but this lawsuit over the fictional destruction of the “Christ the Redeemer” statue in “2012” is based on the fact that the statue is covered by copyright — something one usually doesn’t think about for iconic statuary. In any case, I really just wanted an excuse to quote Matthew Belloni‘s opening to the story:

With apologies to the Coen brothers, Columbia Pictures is learning the hard way not to f— with the Jesus….

“Shutter Island,” “Cop Out,” and “The Crazies” mine money from mayhem for an R-rated weekend

Pretty much everything happened this weekend the way it was supposed to. As discussed here late Thursday (or very early Friday if you’re on the East Coast), Martin Scorsese‘s cop-psychological thriller starring Leonardo DiCaprio, “Shutter Island,” was expected to come in at the #1 spot after having a drop of something in the 50% range. Meanwhile, the new Kevin Smith-directed Bruce Willis/Tracy Morgan buddy-cop comedy, “Cop Out,” and the quasi-zombie horror remake, “The Crazies,” were supposed to fight it out for the #2 spot and do reasonably well. That’s precisely what happened.

As per the filmic bean coutners of Box Office Mojo,  “Shutter Island” suffered only a lower-than-usual 45.9% drop. It therefore stayed on-top with a healthy estimated $22.2 million for Paramount, which won’t hurt the Scorsese/DiCaprio brand any.

Tracey Morgan and Bruce Willis I thought “Cop Out” was, at heart, a moderately lousy movie but also had to admit to almost kind of enjoying a lot of it. That was a rave compared to most critics. Still, as I suspected, the movie delivered the cop comedy goods just enough to keep audiences coming  and it netted Warners a perfectly acceptable estimated $18.5 million in the #2 spot for a modestly budgeted ($30 miillion) comedy.

“The Crazies,” which actually got its share of decent reviews, scored a solid estimate of $16.5 for the weekend for Overture. That’s actually a bit better than it sounds for the George A. Romero remake, because it was in nearly 500 fewer theaters than “Cop Out” and its per screen was average was nearly $700 higher than the comedy. Also, with stars Timothy Olyphant and Radha Mitchell presumably asking less upfront than Morgan and Willis, it’s budget was $10 million cheaper.

The highest per screen average this week was, as usual, for a limited release film. Still, considering that it expanded this week from four to 43 theaters this weekend and managed a really good $20,233 per screen, Roman Polanski’s political thiller, “The Ghost Writer” did very well for itself.

As for poor little “Avatar” it made only a measly $14 million estimated this week in the #4 spot. But do not cry for the Na’vi, it’s still on top in the international box office sweepstakes. Nor should you shed tears for Hollywood overall. As Nikki Finke points out, revenue is up, even if attendance is just a tad down.

http://www.bullz-eye.com/mguide/reviews_2009/avatar.htm

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