Nude pictures of Jennifer Lawrence, Kirsten Dunst, Kate Upton and Kim Kardashian not only threatened to crash the internet last week, but cause a major downswing for Apple’s shares. However, if you were to log onto trade fair online recently, you’d have seen that the compromising images and rumours of a security breach had little bearing on the Apple’s financial strength.

Indeed, despite rumours circulating that the source of nude celebrity photos was a flaw in Apple’s iCloud software, the company’s share price closed at $103.30 late last week. This represents an immediate increase of 0.78% and a +48.41% rise during 2014, leaving the company with a $618.55 value.

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