If anyone out there is still hoping for a publicly humbler James Cameron, maybe it’s time to set your sites elsewhere. Despite what you might have read on geek comment threads a few months back, the box office for “Avatar” is only going to bolster the filmmaker’s not entirely unearned overconfidence. Indeed, Cameron’s boot is likely to be mighty wet for a might long time with the pug-like slobber of worshipful suits. Nikki Finke, quoted a Fox executive, thusly:
“Mr. Cameron was king of the world but now has dominion over the universe. And he will own the top two slots on the worldwide all-time box office list!
In its third weekend, “Avatar” raised an estimated $68.3 million, with an outlandishly small 9.7% drop from its take of $75.6 million last week, as calculated by Box Office Mojo. The cumulative domestic box office take for the ecological/human rights themed action fable is now roughly $352.1 million, which I suppose might be a complete recoup of the film’s budget and at least some of the marketing expenses.
That also means it’s already the 15th top grossing domestic film of all time, with an awful lot of commercial life left in it, as the film will almost certainly linger in theaters through Oscar time and beyond. It seems that there is every chance it will overtake the $533.3 million of “The Dark Knight” and I certainly wouldn’t rule out it taking the #1 spot from Cameron’s $600.78 million grossing “Titanic.”
Remember, that mega-melodrama was released in 1997, when the most anyone paid to see a movie was, if memory serves, maybe $7 or $8. I saw “Avatar” over the weekend at Hollywood’s top-of-the-line Arclight complex, where the ticket price on Friday night was $18.50. That’s unusually expensive, but only a few bucks more than a lot of folks are paying nationwide, particularly on Imax screens. Adjusted for inflation, no movie has yet to sell more tickets than the periodically re-released “Gone With the Wind, which was shrewdly withheld from TV screens until the mid-seventies.