Back on Thursday night, we were talking about a possible $30 million or more for the latest from the usual gang of self-declared prankster-daredevil idiots, “Jackass 3D.” Well, one quick look at the Box Office Mojo’s chart will show you that it turned out to be an estimated $50 million. Considering the film only cost $20 million, that’s a pretty great start, even with a rather large possible second week attendance crash.
No doubt a lot of “Jackass”-generated cash for Paramount — a new record for this time period, though with constant inflation of movie tickets, even in a stagnant economy, I’m never too impressed by these constantly broken records — comes directly from the 3D bump. It seems clear that the format can still make a big difference for the right movie, and this is obviously a special case. Regular readers know I was born without the gene that makes people enjoy the feeling of being grossed out, but even I get that if seeing something, or someone, squirt out of an orifice in 2D is hilarious, then watching it/him practically fly into your lap in 3D must be completely hysterical. The only fly in the stinky ointment here is that inevitable R-rating. I can only imagine how many younger, mostly male, teenagers and tweens are trying to figure out how they can scam their way into a theater (and the correct glasses) or begging older relatives and/or paying neighborhood winos to take them.
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