As far as the box office, “The Butler” proved that the only direction it knew…was up.
“Lee Daniels’ The Butler” held off one of the hottest boy bands in music by grossing an estimated $20 million to stay atop the box office for it’s third consecutive week. It narrowly beat out the concert film “One Direction: This is Us,” which made a strong bid for the Labor Day crown, which pulled in $18 million over the holiday weekend.
Critics destroyed the Ford Shelby driven vehicle “The Getaway,” starring Ethan Hawke and another teen idol, Selena Gomez. The action film about a former racer who steals a car in order to save his wife only had enough gas to open at tenth for the week grossing $5.5 million.
The comedy “We’re the Millers” continued it’s family lovefest with $15.9 million to come in third place. The animated “Cars” spinoff “Planes” held on to fourth place with $10.7 million.
The biggest winner of the week may have been “Instructions Not Included,” which can boast the largest opening for a Spanish language film in North America. The film starring Eugenio Derbez grossed $10 million for the weekend despite being on a mere 347 theaters, in contrast to “The Butler” and “We’re the Millers” which are on 3,300 and 3,445 films respectively.