college football

Strong dramas, freshman comedies, the World Series, and pro and college football are keeping CBS, NBC, ABC, and Fox alive. Each network is either maintaining or increasing its viewership.

Fox, leading the season in adults 18-49 at this juncture for the first time, is up an impressive 17% vs. last year. A six-game World Series featuring the New York Yankees certainly helped, but Fox also has made ratings strides on other nights.

CBS, roughly flat for the season, has the best shot at sticking close to Fox thanks to its upcoming telecast of the Super Bowl combined with the most consistent sked week in and week out. It also should win in adults 25-54 and total viewers.

While the “CSI” franchise has cooled, “NCIS” remains a powerhouse and spinoff “NCIS: Los Angeles” has followed with good numbers of its own.

ABC, which has a comedic pulse thanks to its “Modern Family”-led Wednesday lineup, appears destined for a third-place finish but could top CBS some weeks down the stretch. It will benefit from college football’s championship game and the final season of “Lost.”

And NBC, even with its highest-rated season yet of “Sunday Night Football” and more than two weeks of Winter Olympics ahead in February, will finish fourth once again.

I think I know how to solve NBC’s prime time woes. The network just needs to cancel “The Jay Leno Show,” invent its own sport, and run the games at 10 PM on weekays. It’s obvious from the article that important sporting events will always bring in gigantic audiences — audiences that consist of various demographics. Everybody will watch sports — even people that hate playing them.