The new “Poltergeist” ad for DirecTV will give you the creeps

Haaaaaaave you seen the new DirecTV ad that features Craig T. Nelson reprising his role as Steve Freeling in “Poltergeist”?

I caught it last night, and…well, is it just me, or did it feel really creepy and exploitative to see the late Heather O’Rourke?

I don’t think it was intended to feel that way (nor, apparently, does O’Rourke’s mother), but at the end of the ad, when Nelson says, “That’s going to come back to haunt me,” all I could think was, “Uh, yeah, and so is Heather…”