Just got this update from the publicity department of The CW:
“The CW and our studio partner CBS Paramount Network Television have made the strategic marketing decision not to screen ‘90210’ for any media in advance of its premiere. We’re not hiding anything . . . simply keeping a lid on ‘90210’ until 9.02, riding the curiosity and anticipation into premiere night, and letting all our constituents see it at the same time.”
I’m calling “bullshit.” I hear what they’re saying, but given all the controversy over Tori Spelling dropping out of her appearance in the show, can you blame me for being skeptical about this announcement? I could’ve accepted an excuse of the screener not being ready yet before I could accept the claim of “simply keeping a lid on ‘90210.’”