Bruno

“Borat” star Sacha Baron Cohen has been eagerly trying to keep his next project under wraps, but when a five-studio bidding war is taking place, it’s kind of hard to keep the secret for very long.

That’s right, folks, Cohen will be bringing Bruno – his third and final “Da Ali G Show” character – to the big screen (Ali G was the first character to make it to the big screen, but the film never came out in theaters in the US). A gay fashionista who mostly intereviews people in the entertainment and fashion world, as well as extreme conservatives and religious figures, Bruno should offer plenty of room for the same shock comedy strategy that “Borat” employed so well.

Universal Pictures is currently winning the bidding war at $42 million, but The Hollywood Reporter is stating that Sony, DreamWorks, 20th Century Fox and Warner Bros. are still very much interested in the project. Here’s hoping that Fox wins out in the end. I mean, they have already done a great job with Borat…