There are three new films being released this weekend, and because the movies aren’t really worth chatting about, I decided to instead look at the respective marketing campaigns for each one:

Annapolis
PRO: Geared towards men looking for a film they can take a girlfriend to
CON: In no way describes that the film is a boxing movie

Big Momma’s House 2
PRO: Grand marketing campaign with television ads every two minutes
CON: Grand marketing campaign with television ads every two minutes

Bubble
PRO: Brilliant scheme to release on the same day in all formats
CON: Nobody other than media press know a thing about it