With the ongoing box office behemoth that is “Transformers: Revenge of the Fallen” seemingly devouring everything in its path, the studios are nevertheless allowing two potentially vulnerable major productions to venture out of the nest a couple of days ahead of the big July 4th holiday weekend.
For the family trade, we have a 3-D CGI animated sequel, “Ice Age: Dawn of the Dinosaurs,” which will be showing on a record number of 3-D screens. (Which I guess means that if you haven’t seen “Up” in 3-D by now, which I finally managed just last night, you may be SOL until at least such time as we start seeing 3-D retrospectives.) In a saner world, this would be the #1 movie this week because of family appeal, I think it’s safe to say. Carl DiOrio of The Hollywood Reporter is calling it at between $45 and $50 million for Friday through Sunday (not counting weekdays), which he thinks will be somewhat below the “Transformers” take based on a very modest 50% drop-off.






