Welcome to a new feature here on Premium Hollywood…and, believe me, it’s one I’ve been wanting to premiere for quite some time. I’m someone who enjoys trying new foods and new beverages, and I’ve often thought it would be fun to write a column which gave me the opportunity to write about the experience. Unfortunately, I’m forever buried in DVDs that need to be reviewed. Finally, I had an epiphany: why don’t I figure out a way to combine the two?

And, thus, “Concession Stand” was born.

The beverage: Mountain Dew Voltage.

Last year, over a quarter million votes helped Voltage win the so-called “DEWmocracy” election, with the taste, name and color of the product all developed by the customers themselves…well, y’know, with a little help from the folks at PepsiCo. (What, like they’re gonna give the yokels all the power?) As the bottle proudly trumpets, it’s your standard Dew brew, but charged with raspberry citrus flavor and ginseng. The color of the beverage is a slightly disconcerting shade of blue, but the raspberry mixes with the traditional Dew flavor rather well, making the taste not so far removed from a Sweet Tart. If it’s icy cold, it goes down fast and smooth…which is good, since it’s so sweet that drinking it slowly may result in you taking awhile to finish the bottle, but caffeine fiends with a sweet tooth will have no problem chugging it down to score the inevitable rush.

When I was pitched the opportunity to check out Voltage, they sent me three bottles of the stuff, so I scoured my to-be-reviewed pile to see if I had three DVDs featuring the same person in some role or other. Lo and behold, I did…and that person’s name was Lea Thompson.

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