Former “Shakespeare in Love” star Joseph Fiennes has put a new spin on the celebrities-shilling-products-abroad trend by bringing this brand of capitalism to a Communist country.

Traveling to Havana to launch the Romeo and Juliet brand “Short Churchill” cigar, Fiennes was quoted as saying he “gained a newfound respect for the kind of level of attention, detail, complexity and energy that goes into making a cigar.”

Soon, we expect that he will also gain a newfound respect for a few other things. The level of attention and detail necessary to hide the (illegal) Cuban cigars he undoubtedly absconded with from the U.S. government, for example. Also, the complexity of explaining what “romantic, star-crossed teen lovers” have to do with “smelly, obnoxious wads of cancer-causing foliage.”

And, perhaps later on, the energy involved in speaking through an electrolarynx, tracking his white blood cell count, and getting his affairs in order.