Dawn Ostroff, President of Entertainment for The CW, just took the stage for her executive session, during which time she had these things to say:
* After a year which found some pretty impressive increases in the number of young women viewers (77 percent on Mondays, 26 percent on Tuesdays), they’re going to try and build on that momentum and make their schedule more cohesive. They’re viewing themselves less as a network and more as a magazine, where people come to see what’s going on in the world. That perhaps would explain why I always feel so horribly out of touch whenever I tune in.
* The CW has stepped away from sitcoms at the moment because they can’t seem to find any which are “loud enough or noisy enough to get the attention that we get from our drama and reality shows.” In fact, they didn’t have a single sitcom in the running this season.
* Why the move of “Smallville” to Friday nights? “We felt it was the best way to open up the night,” she said, since Fridays had previously been more of a standalone night for the network. Is this the last season for the show? “I hope it isn’t. Zod is going to be the big villain this season, and Clark has to save the world, or we’re all going to be kneeling before Zod.” She says the cast and producers are excited, and she has high hopes that the show will stay on the air for awhile.
* What about seeing Michael Rosenbaum return as Lex Luthor, since he’s still talked about constantly? “I don’t know if we really had a conversation with Michael, but I think the talk was to keep the character alive and make his presence felt.” She I don’t know if (a return) will happen this season.”
* Similarly, the hope is that “Supernatural” will also continue. “Eric Kripke has done a great job creatively, and the show’s gotten better every year.”
* What does she say to a 35-year-old guy who wants to know what he can find on the network? Her response was to reel off most of The CW’s lineup and suggest that guys watch almost all of them, even “America’s Next Top Model,” even if they don’t necessarily want to admit it. But with that said, she also defended their decision to be specific about the demographic they’re courting…which is good, because, wow, talk about a total cop-out of an answer. (A 35-year-old guy can find something to watch anywhere if he doesn’t want to admit that he watches it!)
* The much-hyped “Gossip Girl” spin-off that never got off the group has now officially been given the status of “not likely.”
* “Body Politic,” the pilot which took a look at Washington politics through the eyes of up-and-coming staffers, is officially dead.
* How about a “90210” crossover? “Technically, we could do that,” she said, “because both shows are shot in L.A. I think down the road, after ‘Melrose’ gets up and running, we would consider that. It would be a big event for us.”
* As far as Mischa Barton’s health, the only real concern was that she was ready for production…and she was. “We’re happy that she’s better,” said Ostroff, “and what went on in her personal life is her business.” A question about the fact that she looks heavier in current photos than she did in the original presentation we saw for “The Beautiful Life,” asked in the context about whether re-shoots would be required, was met simply with assurances that “she looks great.”
