Baby, you can drive my car
If it’s good enough for Stanley Tools, Texaco and Jack Daniel’s whiskey, it’s good enough for Scientology.
That’s right: the religion that takes a licking and keeps on ticking is headed for the racetrack, with a new team dubbed “Ignite Your Potential” to be sponsored by Dianetics, the book that started it all.
Once the exclusive realm of celebrity multimillionaires, Scientology has officially moved past the “early adopter” stage of the diffusion of innovative quasi-religious pyramid schemes marketing model, and is now embracing the RV-driving, domestic-beer-swilling, hot-dog-eating NASCAR masses.
They may not have the deep pockets of a Tom Cruise or a John Travolta, but their numbers are legion…and what they may lack in solvency, they make up for with mouth-foaming levels of enthusiasm and conformity.
Phase Two of the attack on Dark Lord Xenu has begun…and this time, they’ve got race cars.
