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	<title>The War of the Roses &#8211; Premium Hollywood</title>
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		<title>Weekend box office: &#8220;Shrek Forever After&#8221; #1 with diminishing returns; &#8220;MacGruber&#8221; explodes, but in the bad way</title>
		<link>https://www.premiumhollywood.com/2010/05/23/weekend-box-office-shrek-forever-after-1-with-diminishing-returns-macgruber-explodes-but-in-the-bad-way/</link>
		
		<dc:creator><![CDATA[Bob Westal]]></dc:creator>
		<pubDate>Sun, 23 May 2010 19:01:39 +0000</pubDate>
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					<description><![CDATA[The fourth and, I&#8217;m guessing, probably final theatrical bow for the soulful green troll with the Scottish accent grossed an estimated $71.25 million this weekend for Dreamworks and Paramount, according to the mighty Box Office Mojo chart. That&#8217;s a lot more than enough to make &#8220;Shrek Forever After&#8221; the top movie in the country this [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><a href="http://www.bullz-eye.com/mguide/reviews_2010/shrek_forever_after.htm" target="_blank"><img decoding="async" class="photo_right" src="http://www.bullz-eye.com/mguide/review_images/2010/shrek_forever_after/shrek_forever_after_2.jpg" border="0" alt="Shrek Forever After" width="218" height="138" /></a>The fourth and, I&#8217;m guessing, probably final theatrical bow for the soulful green troll with the Scottish accent grossed an estimated $71.25 million this weekend for Dreamworks and Paramount, according to the mighty <a href="http://boxofficemojo.com/weekend/chart/?yr=2010&amp;wknd=21&amp;p=.htm">Box Office Mojo</a> chart. That&#8217;s a lot more than enough to make &#8220;<a href="http://www.bullz-eye.com/mguide/reviews_2010/shrek_forever_after.htm">Shrek  Forever After</a>&#8221; the top movie in the country this week, and a substantial take for any movie. It is, however, significantly below the $121.6 that the widely unloved last entry in the series earned on its opening weekend back in 2007 &#8212; without the benefit of inflated 3-D ticket prices.</p>
<p>It&#8217;s even further below the  numbers that were being bandied about by writers, if not, studios, earlier on. I mentioned <a href="https://www.premiumhollywood.com/2010/05/21/weekend-box-office-shrek-forever-after-enters-the-3-d-fray/">last time</a> that <a href="http://www.hollywoodreporter.com/hr/content_display/news/e3i3b8cb13fe213cb833305111b48b21d89">Carl DiOrio</a> thought the film could hit $100 million, but failed to note the breakdown at <a href="http://www.the-numbers.com/interactive/newsStory.php?newsID=5133">the Numbers</a>. It said that while &#8220;analysts&#8221; (whoever they may be) were suggesting a $90-$95 million opening, the studio was pimping a more modest $80 million while trying to diminish expectations. They should have diminished them a little bit more.</p>
<p>The week&#8217;s other major opener, &#8220;<a href="http://www.bullz-eye.com/mguide/reviews_2010/macgruber.htm">MacGruber</a>,&#8221; proved my hunches to be at least as wrong as DiOrio&#8217;s. While steering clear to some extent of the $15-20 million guess at the Numbers, I doubted the single-digit numbers that DiOrio mentioned. As the singer of the obscure <a href="http://www.squeezefan.com/Songbook/wrong_way.htm">Difford and Tilbrook tune</a> says, let&#8217;s face it, I&#8217;m wrong again. As it turns out, even DiOrio&#8217;s lowest figures weren&#8217;t low enough. The incompetent MacGyver-like bomb diffuser only earned a fairly pathetic $4.1 million in 2,551 theaters for the #6 spot. I think it&#8217;s safe to say that the poor reputation of SNL-derived films clearly preceded this one, which actually has garnered reviews that are a bit better than most other films in this long-running franchise.</p>
<p class="photo_center"><a href="http://www.bullz-eye.com/mguide/reviews_2010/macgruber.htm" target="_blank"><img decoding="async" src="http://www.bullz-eye.com/mguide/review_images/2010/macgruber/macgruber_1.jpg" alt="Grim faced Ryan Phillipe, Will Forte, and Kristen Wiig face the b.o. music" /></a></p>
<p>Still, considering that most SNL sketches, even at their best, never seem to sustain until the end of the bit, it shouldn&#8217;t be too surprising that the movies derived from them have a hard time holding attention through feature-length running times. If &#8220;MacGruber&#8221; suffered from a bit of movie guilt-by-association, it&#8217;s just too bad for anyone who was hoping for a quick A-list status for the off-kilter Will Forte &#8212; a performer who I think would fit in really nicely in a David Lynch movie. (I mean that as a compliment, I think.) On the other hand, every time I check <a href="http://www.rottentomatoes.com/m/macGruber/">Rotten Tomatoes</a>, even it&#8217;s now-meh-to-bad (once kind of okay and maybe even almost good) critical numbers keep dropping, with &#8220;<a href="http://www.rottentomatoes.com/m/macGruber/?critic=creamcrop">Top Critics</a>&#8221; being a bit more brutal.</p>
<p>The #2 and #3 spots, respectively, were held by &#8220;<a href="http://www.bullz-eye.com/mguide/reviews_2010/iron_man_2.htm">Iron Man 2</a>&#8221; with an estimate of $26.6 million for Marvel and Paramount, and &#8220;<a href="http://www.bullz-eye.com/mguide/reviews_2010/robin_hood.htm">Robin Hood</a>&#8221; with $18.7 million estimated for long suffering Universal. Probably helped by weak competition, both movies managed to keep their weekly drop to just under 50%. Still, I think it&#8217;s safe to call the $200 million &#8220;Robin Hood&#8221; a disappointment that won&#8217;t do much for the careers of either <a href="http://www.bullz-eye.com/entertainers/russell_crowe.htm">Russell Crowe</a> or Ridley Scott, not that they&#8217;re in any danger of obscurity just yet.</p>
<p>A paucity of movies for women of any age probably also helped grow some legs for the #4 cross-generational rom-com, &#8220;Letters to Juliet,&#8221; which dropped only by 32.8% and earned a solid $9.1 million for the probably fairly modestly budgeted film. That should help young <a href="http://www.bullz-eye.com/celebritybabes/amanda_seyfried.htm">Amanda Seyfried</a> cement her growing credibility as a box office draw, at least for young-female-skewing films and even if her <a href="http://www.bullz-eye.com/mguide/reviews_2010/chloe.htm">most challenging film role</a> so far has been ignored. Of course, that lack of female-friendly major draws will change next week with the arrival of &#8220;Sex and the City 2.&#8221;</p>
<p><a href="http://www.bullz-eye.com/mguide/reviews_2010/holy_rollers.htm" target="_blank"><img decoding="async" class="photo_right" src="http://www.bullz-eye.com/mguide/review_images/2010/holy_rollers/holy_rollers_2.jpg" border="0" alt="Jesse Eisenberg is probably okay for the Jews" width="218" height="138" /></a>On the limited release circuit, it was actually a pretty good weekend for Jesse Eisenberg and the talented young actor&#8217;s efforts to prove he&#8217;s something other than a Jewish knock-off of <a href="http://www.bullz-eye.com/entertainers/michael_cera.htm">Michael Cera</a>. His high-concept drama with <a href="http://www.rottentomatoes.com/m/holy_rollers/">mixed reviews</a>, &#8220;<a href="http://www.bullz-eye.com/mguide/reviews_2010/holy_rollers.htm">Holy Rollers</a>,&#8221; performed fairly strongly in its opening weekend on three screens with a solid per screen average of $13,003 from an audience that probably discussed after the film whether the drama about a drug-running Hasid was good or bad for the Jews. Doing even better was the all-star comedy, &#8220;Solitary Man,&#8221; top-lined by <a href="http://www.bullz-eye.com/entertainers/michael_douglas.htm">Michael Douglas</a> and Danny DeVito (let&#8217;s not talk about how long it&#8217;s been since &#8220;Romancing the Stone&#8221; and &#8216;The War of the Roses&#8221;),&#8221; and also featuring mid twenty-something Eisenberg. On the strength of <a href="http://www.rottentomatoes.com/m/solitary_man/">strong reviews</a> and the cast, it managed an estimated $22,250 on four screens. As usual, <a href="http://www.indiewire.com/article/box_office_solitary_rollers_strong/">Peter Knegt</a> at Indiewire has the details.</p>
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