The Paley Center for Media contains an impressive library of television and radio content, holds various screenings, and promotes discussion on issues crucial to the media industry. Formerly called The Museum of Television & Radio (MT&R) and The Museum of Broadcasting, the current name attempts to embrace new platforms such as the Internet, satellite radio, and podcasting. The first building opened in New York in 1976 and, responding to an influx of programming, the Los Angeles branch followed in 1996. You might have unwittingly seen the Center while watching the extras on some of your favorite DVDs. The Center consistently holds seminars featuring creators and cast members from shows such as The Larry Sanders Show, Seinfeld, The Simpsons, House, and Battlestar Galactica.

Recently, many networks have asked the Center to hold its own awards show.

A spokesperson for Paley confirmed there’s talk of a TV awards special but, according to Variety, denied that it was meant to be a rival to the Emmys.

The TV Academy’s eight-year deal with the big four broadcast networks expires next year. While ratings for the most recent Emmys ticked upward, network executives have made no secret of their unhappiness with both the ratings for the show as well as the fact that cable networks have become dominant at the event.

Pssh, the Emmys can’t be rivaled. The TV Guide Awards and the American Television Awards tried and failed. Unless the Paley Center intends to create a refreshing spectacle, I don’t foresee impressive ratings.