The action flick, about mercenaries hired ostensibly to overthrow a repressive Latin American regime, relied on the very sound box office logic that if one or two super-macho action stars could lead to reasonably dependable ticket sales even when well past their physical peak, eight very grown-up action stars (counting two superstar cameos) was more or less a sure thing. More or less as predicted by everyone, the bloody R-rated actioner earned just over an estimated $35 million for Lions Gate. So says the mighty Box Office Mojo weekend chart.

Also, while Julia Roberts is substantially younger than Stallone, the early forties are not young in actress years. Her many female fans, and the fans of the popular memoir, “Eat Pray Love,” embraced that maturity to the tune of an estimated $23.7 million for Sony. The studio spent a perhaps excessive $60 million on the flick, though the film clearly needed a star like Roberts to open like this, so her reported $10 million salary was probably worth it for the studio.

Sony had a decent weekend overall, with last weekend’s #1 film, “The Other Guys” suffering an average drop of just under 50% and earning an estimated $18 million in third place. Warner’s very leggy “Inception” held firm with an estimated $11.37 million getting into fourth place in its fifth week.

Then we have “Scott Pilgrim vs. the World.” The Pilgrim reception is inducing nasty flashbacks of past would be “viral” successes with its estimated $10.525 million. The film may well do better over the long run as it’s already a huge cult success, if you think about it, and the international numbers could always be different. Being “big in Japan” has certainly saved a lot of bands, why not Mr. Pilgrim?

However, it cost a not-tiny $60 million (including various credits and rebates for the Toronto-based films, says Anthony D’Allesandro) and was pretty much the talk of the Internet film geek sites for most of the summer. It also reportedly has done very well with the people who’ve actually seen it, both anecdotally and, according to Anthony D’Allesandro, according to Cinemascore. It should have done a lot better.

Behold the power of the Internet…to make fans bored with a movie before it comes out, while still leaving non-fans out in the cold.  More about this in a post to come later in the week, after the “actuals” come out. I will say I thought “Scott Pilgrim” would beat “Kick-Ass” as it theoretically should appeal to a wider audience, except that the superhero jet-black comedy actually made about $19 million on its below-expectations opening. As the man said, no one knows anything.

Meanwhile in limited release, the second highest per-screen average went to a decent opening for the intriguing Aussie crime thriller “Animal Kingdom” and “Get Low.” The folksy melodrama — which didn’t make me or anyone else in the audience I saw it with laugh much but some insist on calling a comedy drama — continues to get reasonably high at the box office despite my poor review and my delayed write-up of the press conference with charming stars/acting legends Robert Duvall and Sissy Spacek, which I promise you’ll be seeing before much longer. I truly don’t see the appeal, but Oscar hopes are growing for this one. More on limited releases, as usual, at Indiewire.