Weekend box office: “The Roommate” leads dorm room-size grosses

It’s possible that somewhere, to someone, some PR flack or Sony/Screen Gems exec will tout this Superbowl weekend’s grosses for the very familiar looking thriller, “The Roommate” as some kind of triumph. After all, the film exceeded the high end of the guesses I mentioned Thursday night with an estimate of $15.6 million. That’s a not at all astonishing .6 million higher than anyone expected.

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I should add that that’s an estimate, and who knows how many young females may or may not escape the nation’s football obsession for what my old cinephile compatriot Keith Uhlich terms an “enjoyably trashy” film. Keith, writing for Time Out New York, was one of 36 Rotten Tomatoes critics to pay to get in to see the film over the weekend, and one of only two to have anything nice to say about it, backhandedly or otherwise.

Scrolling down a bit further on the Box Office Mojo weekend chart nobody, outside of some lower budget Oscar contenders, has much to be happy about. The James Cameron-produced 3D outing, “Sanctum,” came in pretty much as expected with an estimated and entirely lackluster $9.2 million for hit-deprived Universal. Now, if I was playing the expectations game the studio wanted me to play, I’d say it was a surprise winner because it beat the $6-8 million figure the suits were apparently low-balling with last week. In any case, none of that has any impact whatsoever on the film’s $30 million budget and the not small marketing costs. The critically dismissed watery cave thriller from Australia may do a lot better overseas.

Natalie Portman and Greta Gerwig in The #3 film was “No Strings Attached” which somebody likes, even if I didn’t. It held pretty decently for Paramount in its third week. Its estimate is $8.4 million, and I suppose a decent Superbowl Sunday is very possible for this very female-skewing entry.

As for the fourth and fifth place entries, Weinstein’s “The King’s Speech” is hanging in there, royally, with $8.3 million estimate; Sony’s “The Green Hornet” is still well short of making back its $120 budget with $6.1 million estimated for this week and a roughly $87 million total. I don’t usually talk that much about marketing costs, but it’s important to remember that they’re significantly larger than actual filmmaking costs and, for a movie like “Hornet,” undoubtedly enormous — though there’s always merchandising profits to consider.

Last week’s #1 God v. Satan thriller, Warner Brothers’ “The Rite,” sank down to cinematic purgatory this week with a larger-than-average 62.4% second weekend drop, earning an estimated $5.5 million and change in fifth place. The former #3 entry, “The Mechanic,” about a taciturn hit-man and his hot-headed protegee, endured a very typical 53% drop for the second week of an action film. It earned a not-so-killer $5.37 million estimate for the revived CBS Films, which is still waiting for its first real hit of this incarnation.

  

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Weekend box office: “The Green Hornet” packs some financial punch; “The Dilemma” is problematic

Seth Rogen really is Yes, the Golden Globes are tonight, and I’m sure you’re all devastated to hear that I’ve had to can any thoughts of live blogging it tonight — I’ll barely have time to watch it much of it, and then with a heavy hand on fast-forward button.  On the other hand, Anne Thompson will be blogging and tweeting away, she promises. Also, the box office beat goes on and this week the masses voted with their wallets for the over-serious fanboy’s bane, “The Green Hornet.”

Apparently, while the character from an old-time radio show and short-lived television series is really not all that well known, something about the idea of spoiled rich brat Seth Rogen and his vastly more disciplined and smart employee/buddy kicking the bad guys’ butts in comical fashion appealed to the masses. Ironically doing much better than films that have been pre-praised by geeks that we can all name, “The Green Hornet” has earned an estimated $34 million for Sony according to Box Office Mojo.

Nikki Finke writes that that makes it one of the stronger January openings for any movie. On the other hand, because that’s who she is, she also reminds us that the film still performed softly in comparison to some of the higher figures that were being touted on Thursday night. Still, the long Martin Luther King day weekend has one more day and night on it, so there’s more green ahead for the Hornet, perhaps $40 million, La Finke estimates.

Vince Vaughn and Kevin James are on the horns of Despite a “high concept,” big stars, and a director whose name might actually mean something to what remains of America’s Mayberrys, “The Dilemma” only managed a squishy second place showing of an estimated $17.4 milllion this weekend for unlucky Universal. That is significantly lower than post opening weekends for movies starring Vince Vaughn or Kevin James.

There was something about this movie that people just didn’t want to see all that much and I kind of get that. The fact that critics at least were finding the movie surprisingly dramatic, could not have helped. As far as I can think, audiences never seem to respond well to a bait and switch even when the movie is actually good. On the other hand, “The Dilemma” cost maybe 50 percent of what “The Green Hornet” did — but was still expensive for a comedy at $70 million.

In the #3 spot, “True Grit” is holding up nicely and has passed the $125 million mark this weekend with an estimated $11.2 million for Paramount. #4 is an interesting semi-surprise: Weinstein’s “The King’s Speech” doubled the number of theaters it was in this weekend and made something like $9 million and change, just ahead of this year’s other big art house crossover, “Black Swan,” which grossed an estimated $8.1 million for Fox Searchlight.

Meanwhile, among limited releases my attendance at the junket for Sony Classic’s “Barney’s Version” seems to have awarded the film the previously non-existent Bob Westal bump, even if my review was mixed. It earned the nation’s highest per-screen average with a very respectable $17,925 in four theaters in L.A. and New York, for a total of $71,700.

Paul Giamatti and Dustin Hoffman in

  

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