TNT’s “Trust Me” is struggling

According to Variety, the ratings for TNT’s new show, “Trust Me,” haven’t been all that good.

After enjoying a string of successful series launches, TNT is struggling with its latest entry, ad agency drama “Trust Me.”

The show, which stars Eric McCormack and Tom Cavanagh, scored just 1.9 million viewers in the 10 p.m. slot Monday, losing about 65% of the lead-in aud supplied by “The Closer.” The performance also represented a significant retreat from the show’s Jan. 26 premiere, which drew 3.4 million viewers.

Reviews for “Trust Me” have been mixed, with the New York Post perhaps summing up crix’ reception best: “The series isn’t bad. It just isn’t all that good.”

I haven’t watched the show, and here’s why: the initial promotion had only McCormack and Cavanagh being snarky to each other, and I had no idea what the show was about. Then the second wave of promotion showed the characters yelling at each other in an advertising setting, which wasn’t that much more appealing. I thought about recording the first episode, but never got around to it and based on the critical reception, I don’t feel like I’m missing out.

Is anyone else in the same boat? Are there fans out there that love this series or is this one of those shows that lacks a diehard fan base?

  

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TCA Tour, Jan. 2009: “Trust Me”

TNT must be patting themselves on the back for being able to wrangle Eric McCormack and Tom Cavanagh to star in their new drama, “Trust Me.” They’re such instantly recognizable faces – McCormack for his eight seasons as Will Truman on “Will & Grace,” Cavanagh for everything from “Ed” to “Eli Stone” – that they might actually help get the show over the hump of being the first new TV series about an ad agency to appear since the debut of “Mad Men.”

“We’re prepared to deal with the ‘Mad Men’ comparisons,” said co-creator John Coveny, “because we’ve had them for the last year as we brought this to you guys.”

McCormack seemed stunned that anyone would make such a comparison. “Is anybody going to confuse the show with ‘Mad Men’? I think it’s a question that only comes up if you haven’t seen the show yet. Once you’ve seen them both, they’re very different shows.”

Despite having both been on NBC shows at the same time and both being Canadian, McCormack and Cavanagh had somehow never managed to work together prior to being teamed up for this series.

“I remember the first time we rehearsed,” said McCormack. “We literally had not met until the day we rehearsed the day before we started to shoot, and we did one of the scenes from the pilot together. Off the cuff, Tom threw some stuff in; I threw it back at him. We kind of looked over at these guys, and everyone seemed very, very pleased. It was one of those sort of, ‘Please let this work,’ and it was absolutely just a great chemistry…despite the fact that he’s a dick.”

Cavanagh sighed and shook his head. “You couldn’t end it on sincerity,” he said. “Did you see that? What does that say about you?”

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