…I suggest you got to the front of your local multiplex, remove your pants, sing “La Cucaracha” at the top of your voice, and see what happens. You certainly won’t get anything too unexpected from the weekend’s movie grosses based on what I wrote Thursday night.
According to Box Office Mojo , once again the 3-D science fiction fable that just won’t quit, “Avatar” continues to “hold” fabulously for Fox and is down only 14.1% from last weekend for a very nice total of $30 million in its seventh week atop the box office. Jolly Carl DiOrio reminds us, however, that while James Cameron‘s previous “Titanic” record is about to be demolished in terms of raw cash, that mega-blockbuster stayed on top of the box office for an astonishing 15 weekends. (I’m glad I wasn’t writing these back in 1997-8; I might have gone insane from the repetition.) Of course, all it takes to end the record is one really sizable new hit movie to make into the high twenties or low thirties. We’ll see.
For now, that sizable new hit remains a mere phantom. This week’s silver medalist is the thriller “Edge of Darkness, starring Mel Gibson” The film managed an estimated $17.12 million in 3,066 theaters for Warners, making for an unexciting per screen average of $5,584. This is not a terrible performance, but given the film’s $80 million budget, it ain’t great. Some of you (you know who you are) may recall that, when the space opera “Serenity” opened with about $10 million some years back, it was deemed a fairly major disappointment with a budget of less than half that much. Ol’ Sugar Tits and company are going to have to hold on very well at the box office in subsequent weeks if he wants this to be seen as anything resembling the start of an acting comeback.
Speaking of movies related to great-but-canceled television shows with high geek appeal, what does it mean that, just as I was starting to write this post, the Dandy Warhols’ “We Used to Be Friends” came on the Coffee Bean & Tea Leaf’s Muzak? Yes, the theme to “Veronica Mars” put me in mind of the performance of the critically drubbed romantic comedy “When in Rome.” Still, the appeal of former TV teen detective Kristen Bell may have counted for enough to get the film a non-terrible estimated opening weekend of $12+ million for Disney, which might be enough, or not, depending on the budget.
There was some interesting blowback from prior weeks. Last week’s surprising situation where the killer-angel film “Legion” came in at a strong #2 with over $28 million, defeating the family appeal of Fox’s “The Tooth Fairy” was reversed this week. The PG-rated Dwayne Johnson comedy vehicle stayed in the #4 position and earned an estimated $10 million dropping a relatively very modest 28% in its second week. “Legion” from Screen Gems sank by a whopping 61.1% and came in at the #6 spot, beneath “The Book of Eli,” with only an estimated $6.8 million.
The only other news of much note is the strong performance of the slowly expanding country-music themed drama, “Crazy Heart” — featuring a multi-award-winning performance by Jeff Bridges that really seems like an Oscar lock. In 239 theaters as of this weekend, the film earned one of the weekend’s best per-screen averages ($9,414) for an estimated total of $2.25 million. That will be sweet, soulful music to the ears of the suits of Fox Searchlight.